The Euromonitor divided up China’s luxury consumers into five categories, to make life easier for marketers selling to them. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, applauds the effort, but thinks the market in China is more complicated than that, she tells in the Jing Daily.
Category Archives: civil society
“House of Cards” might be a cynical parody on US politics, millions of Chinese also enjoyed the Netflix production and hade it a huge impact in China. Cultural expert and China expert Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer, explains to the Washington Post why. “It essentially confirmed that our government is not so different than theirs.”
Short entertaining videos of 15-30 seconds were hot in China a few years ago, says vlogger and marketeer Ashley Dudarenok on her vlog, but the internet population is moving to a long format, that is three minutes. Viewers really want to be part of your life, she says.
Women might be scarce at China’s political platforms, but on the China rich list, they are doing very well, says Hurun China Rich List publisher Rupert Hoogewerf tells the China Daily. “China accounts for 60 percent of the world’s most successful female entrepreneurs, while Chinese women make up one-fifth of the world’s female population,” he says.
China’s central government and the Vatican closed a deal on appointments of Catholic bishops in China, causing debate among the already divided Catholics in the country, writes journalist Ian Johnson, author of The Souls of China: The Return of Religion After Mao at the New York Times. The way the Communist-ruled state church might integrate with the Roman Catholic church might not please all Catholics, he writes.
Luxury, as a display of success, is a key element in China, among all different cohorts, says marketing veteran Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer to Emarketer. What they have in common is a Confucian culture, binding all Chinese together, he says. If explains the longing for luxury.
The Venerable Xuecheng did become the symbol for supercharged Buddhism in China. Journalist Ian Johnson, author of The Souls of China: The Return of Religion After Mao, looks for the New York Times at how China’s #MeToo movement brought down this confusing factor in the rising Buddhism.
Traditionally China’s youngsters wanted a job with the government, but Alibaba’s Jack Ma changed that perspective and starting a startup became the choice of many, says William Bao Bean, a Shanghai-based partner at venture capital firm SOS, one of the largest VC’s, to Bloomberg. How Jack Ma changed China.
Religion in China is on the rise, shows journalist Ian Johnson in his book The Souls of China: The Return of Religion After Mao. China’s outbound investments in the One Road, One Belt (OBOR) or Belt and Road Initiative (BRI) program illustrate that change in China’s approach to religion, he says to Indepthnews.net
Google needs a strategy to enter China if it wants another one billion users, but that is not going to be easy, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order in the Hindustan Times. Especially since China’s search engine Baidu is way better in speaking Chinese.