Category Archives: civil society
China’s affluent class is growing fast, but matching the newly found wealth with traditional roots offers them major challenges, writes marketing veteran Tom Doctoroff at AdAge. He offers marketers five tips to deal with those growing challenges.
Selling online in China needs a completely different approach compared to the rest of the world. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media explains to CER what the difference is between e-commerce and mobile commerce, and why mobile is dominant in China.
Journalist Ian Johnson gained most recently celebrity by his latest book The Souls of China: The Return of Religion After Mao. Last week we got a peek into his research activities showing what immerging into a subject mean for a dedicated journalist like Ian.
June 1 is Children’s Day in China, but for those left behind at the countryside, there is no Childrens’ Day, writes author Zhang Lijia in the South China Morning Post. Earlier she wrote Lotus: A Novel on prostitution in China and is currently working on her next book on left-behind children.
China’s deep Confucian roots do influence the way the internet has developed, says marketing veteran Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer, to the South Morning Post. “I call it pride commerce, where there is the idea that you are what you buy … and that sharing your interests is a way to make your identity stronger,” Doctoroff said.
Social connectivity has become crucial for life and business in China. “If you want to do well as an internet company today, you need to be strong on the social aspect, otherwise you won’t be able to gain any traction,” tells business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.
The devastating 2008 Sichuan earthquake is still sending tremors into China’s society, writes journalist Ian Johnson, author of The Souls of China: The Return of Religion After Mao, in the NY Review of Books.”China’s supreme rulers today also have a strong hold over their citizens, but their edifice might not be immune from seismic change in society.”
Cartoon Peppa Pig was the latest to get into China’s political crosshairs, but it was not the first and will not be the last, says branding expert Tom Doctoroff. For Mumbrella Asia he gives a quick overview of those problems, and some tips to avoid them, and limit the damage when you get caught.
WeChat, Tencent’s mobile platform, is now reaching 900 million users in China, and in four year time it has become an indispensable tool for anybody living in the country, says WeChat expert Matthew Brennan at InTheBlack. “WeChat is not a social media. Think of it as an operating system for your life in China’,” says Brennan.