Category Archives: branding
Mark Greeven is Associate Professor of Innovation and Entrepreneurship in China’s top university Zhejiang University, the Director for the MBA program Global Entrepreneurship Program, research fellow at the China’s National Institute for Innovation Management and the Center for Global R&D and Innovation. He travels from Hangzhou.
Shaun Rein is the Managing Director of the China Market Research Group, the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China. In 2012 he published the bestseller “The End of Cheap China.” He travels from Shanghai.
Tom Doctoroff is the leading authority on marketing in China. His successful book Billions: Selling to the New Chinese Consumer has founds its way to the shelves of almost every company working in China. Mr. Doctoroff switches in his speeches easily from a hand-on approach to a higher level, and prevents any confusion by telling again many real life stories from the dynamic marketing scene in China. He travels from Shanghai.
Janet Carmosky is one of the leading voices on China business in the US. With a heavy experience of a wide range of industries in China, its culture and way of dealing with the people. In a hands-on way she has a very convincing story for both beginners and veterans in dealing with China. She travels from New York.