Category Archives: branding

Buying Prada suits, not shares – Shaun Rein

Prada is not doing as well as Gucci and Louis Vuitton in branding themselves, and Shaun Rein tells at CNBC why he would buy their suits, but not their shares. China might be skipping import taxes on luxury goods for stimulate sales, so having a decent retail operation in China is crucial.

Why Wal-Mart loses in China – Shaun Rein

Top management of Wal-Mart in China is leaving ‘for personal reasons’, signalling all is not well at the major retailer. Shaun Rein explains in CNBC why the US firm loses market share in China and how it can rethink its strategy.

Unilever realistic on growth – Shaun Rein

The Dutch-British conglomerate Unilever set a target on increasing its revenue stream from China five times. A realistic target, tells business analyst Shaun Rein of the plan of P&G largest international competitor, according to Bloomberg.

Louis Vuitton strengthens brand at Beijing museum – Shaun Rein

Luxury bag producer Louis Vuitton has scored a major deal by cooperating with the Beijing National Museum, says retail analyst Shaun Rein in News Channel Asia. Linking to its own historical roots works very well in China.

Differences between Chinese and Western consumers – Tom Doctoroff

What are the fundamental differences between Chinese and Western consumers, wonders Shanghai-based advertising expert Tom Doctoroff in a wide-ranging interview with ChinaSmack.

Getting your brand right in China is tough – Tom Doctoroff

Tom Doctoroff by Fantake via Flickr Foreign brands in China have seen huge successes and massive failures. Tom Doctoroff gives in Gulf News his take on the difficulties of building…

Apple: A loser turns into a winner – Shaun Rein

Entrance Apple store Shanghai by randomwire via Flickr A visit to Apple’s store in Pudong, Shanghai leave no room for doubt: the company is doing very well. Shaun Rein analyzes…

Better worry about China’s brands – Shaun Rein

Shaun Rein by Fantake via Flickr Chinese brands have started to beat the foreign ones, tells Shaun Rein in CNNgo. It is time for the foreign brands to get worried…

China brands suffer from ‘made in China’ stigma – Shaun Rein

Shaun Rein by Fantake via Flickr Many upcoming global brands in China still suffer from their ‘made in China’ stigma, Shaun Rein tells CNBC. “The ‘Made in China’ stigma is…

Chinese men now "dressed to impress" – Shaun Rein

Shaun Rein by Fantake via Flickr Women have been driving the Chinese consumer market for a long time, but now Chinese men are miving in and focusing more on skin…