Category Archives: branding

Apple: A loser turns into a winner – Shaun Rein

Entrance Apple store Shanghai by randomwire via Flickr A visit to Apple’s store in Pudong, Shanghai leave no room for doubt: the company is doing very well. Shaun Rein analyzes…

Better worry about China’s brands – Shaun Rein

Shaun Rein by Fantake via Flickr Chinese brands have started to beat the foreign ones, tells Shaun Rein in CNNgo. It is time for the foreign brands to get worried…

China brands suffer from ‘made in China’ stigma – Shaun Rein

Shaun Rein by Fantake via Flickr Many upcoming global brands in China still suffer from their ‘made in China’ stigma, Shaun Rein tells CNBC. “The ‘Made in China’ stigma is…

Chinese men now "dressed to impress" – Shaun Rein

Shaun Rein by Fantake via Flickr Women have been driving the Chinese consumer market for a long time, but now Chinese men are miving in and focusing more on skin…

Foreign brands struggle as Chinese retailers rise – Paul French

Image via Wikipedia Depending on how you look at the figures, retail grew up to 20 percent in China, retail analyst Paul French tells Forbes and compares the fate of…

Companies better in targeting Chinese consumers – Shaun Rein

Image by Getty Images via @daylife It took them a while, but luxury brands are becoming better in targeting the Chinese consumer, especially the young women, says Shaun Rein in…

Chinese brands moving up the value chain – Shaun Rein

Shaun Rein   by Fantake via Flickr Chinese brands might have been competing on prices and distribution in 2005, in 2010 they are moving up in the value chain and…

Cavender, Ben

Ben Cavender is a senior analyst with The China Market Research Group (CMR) focusing on strategic planning and brand positioning. He graduated from Cornell University with a BA in Government and Asian Studies. He travels from Shanghai.

Dudarenok, Ashley

Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.

Greeven, Mark J.,

Mark Greeven  is Associate Professor of Innovation and Entrepreneurship in China’s top university Zhejiang University, the Director for the MBA program Global Entrepreneurship Program, research fellow at the China’s National Institute for Innovation Management and the Center for Global R&D and Innovation. He travels from Hangzhou.