Category Archives: branding

Who are China’s luxury shoppers? – Helen Wang

China’s middle class looks definitely different from the American middle class. Author Helen Wang discusses with the editor of Chengdu Today the profile of China’s luxury shoppers and analyzes their profiles on her weblog.

Sharing the stage at Tudou’s IPO – Marc van der Chijs

Tudou co-founder Marc van der Chijs took the stage with key team members, like CEO Gary Wang, as the video sharing company hit Nasdaq yesterday with their IPO. An amazing achievement in a troublesome time for stock markets.

Bright Dairy buys rather than builds brands – Shaun Rein

The successful Bright Food Group Co. announces a buying spree among Australian and European firms, according to Bloomberg. A smart strategy, comments retail analyst Shaun Rein, who says buying existing brands is better than building your own.

Why fast foreign food wins in China – Shaun Rein

Chinese consumers know that oil and sugar provide not a healthy diet, but they know that Western fast food brands in China at least keep a close eye on their production processes, unlike the Chinese competition. That is why they win, explains Shaun Rein in CNBC.

Why Nokia falls and Apple soars in China – Shaun Rein

While Nokia, the former leading manufacturer in China, is in heavy weather, Apple is booming in the same market. The difference, according to market analyst Shaun Rein in CNBC? Nokia lost the wealthy Chinese, where Apple is winning them.

Japan brands continue to dominate Asian consumer loyalty – Tom Doctoroff

Japan brands will dominate consumer loyalty in Asia, while China brands will offer them competition only in the long run, although they are learning fast, says JWT’s North Asia CEO Tom Doctoroff in CNBC.

Furniture scandal hits consumers’ nerve – Shaun Rein

Losing the confidence of Chinese consumers is easier than gaining is, tells business expert Shaun Rein in CNBC, analyzing the most recent products scandal: the fake furniture scam. What can foreign companies learn?

China brands need good legal system to thrive – Paul French

Everybody is using Chinese products, but China’s brands are not doing well. Thriving brands need a good legal system, tells Paul French in NPR, and that legal protecting is lacking in China.

Why Gap is failing in China – Shaun Rein

Fashion retailer Gap did not gain much traction in its first year in China, writes business analyst Shaun Rein in CNBC. To survive, it needs to adjust its brand image. China defines ‘middle class’ different from the US.

The booming group buying market – Helen Wang

The group buying market in China is steaming hot, but without Groupon as a major player for the time being. Helen Wang analyzes in Forbes the chances of the US company in the world’s largest internet market.