Category Archives: branding
Tudou co-founder Marc van der Chijs took the stage with key team members, like CEO Gary Wang, as the video sharing company hit Nasdaq yesterday with their IPO. An amazing achievement in a troublesome time for stock markets.
The successful Bright Food Group Co. announces a buying spree among Australian and European firms, according to Bloomberg. A smart strategy, comments retail analyst Shaun Rein, who says buying existing brands is better than building your own.
Chinese consumers know that oil and sugar provide not a healthy diet, but they know that Western fast food brands in China at least keep a close eye on their production processes, unlike the Chinese competition. That is why they win, explains Shaun Rein in CNBC.
While Nokia, the former leading manufacturer in China, is in heavy weather, Apple is booming in the same market. The difference, according to market analyst Shaun Rein in CNBC? Nokia lost the wealthy Chinese, where Apple is winning them.
Japan brands will dominate consumer loyalty in Asia, while China brands will offer them competition only in the long run, although they are learning fast, says JWT’s North Asia CEO Tom Doctoroff in CNBC.
Losing the confidence of Chinese consumers is easier than gaining is, tells business expert Shaun Rein in CNBC, analyzing the most recent products scandal: the fake furniture scam. What can foreign companies learn?
Everybody is using Chinese products, but China’s brands are not doing well. Thriving brands need a good legal system, tells Paul French in NPR, and that legal protecting is lacking in China.