Category Archives: branding

Louis Vuitton strengthens brand at Beijing museum – Shaun Rein

Luxury bag producer Louis Vuitton has scored a major deal by cooperating with the Beijing National Museum, says retail analyst Shaun Rein in News Channel Asia. Linking to its own historical roots works very well in China.

Differences between Chinese and Western consumers – Tom Doctoroff

What are the fundamental differences between Chinese and Western consumers, wonders Shanghai-based advertising expert Tom Doctoroff in a wide-ranging interview with ChinaSmack.

Getting your brand right in China is tough – Tom Doctoroff

Tom Doctoroff by Fantake via Flickr Foreign brands in China have seen huge successes and massive failures. Tom Doctoroff gives in Gulf News his take on the difficulties of building…

Apple: A loser turns into a winner – Shaun Rein

Entrance Apple store Shanghai by randomwire via Flickr A visit to Apple’s store in Pudong, Shanghai leave no room for doubt: the company is doing very well. Shaun Rein analyzes…

Better worry about China’s brands – Shaun Rein

Shaun Rein by Fantake via Flickr Chinese brands have started to beat the foreign ones, tells Shaun Rein in CNNgo. It is time for the foreign brands to get worried…

China brands suffer from ‘made in China’ stigma – Shaun Rein

Shaun Rein by Fantake via Flickr Many upcoming global brands in China still suffer from their ‘made in China’ stigma, Shaun Rein tells CNBC. “The ‘Made in China’ stigma is…

Chinese men now "dressed to impress" – Shaun Rein

Shaun Rein by Fantake via Flickr Women have been driving the Chinese consumer market for a long time, but now Chinese men are miving in and focusing more on skin…

Foreign brands struggle as Chinese retailers rise – Paul French

Image via Wikipedia Depending on how you look at the figures, retail grew up to 20 percent in China, retail analyst Paul French tells Forbes and compares the fate of…

Companies better in targeting Chinese consumers – Shaun Rein

Image by Getty Images via @daylife It took them a while, but luxury brands are becoming better in targeting the Chinese consumer, especially the young women, says Shaun Rein in…

Chinese brands moving up the value chain – Shaun Rein

Shaun Rein   by Fantake via Flickr Chinese brands might have been competing on prices and distribution in 2005, in 2010 they are moving up in the value chain and…