During a meeting with the board of one of the largest FMCG companies, business analyst Shaun Rein pleaded for a ‘China-first’ strategy, as the country is key for the companies development. Some of his arguments he summarized in CNBC. Take Apple as an example.
Category Archives: branding
Researcher Tricia Wang sends us through her websitea telling advertisement from Guangzhou depicting the new global consumer: a Chinese couple, served by a while male. “The entire global economy right now depends on the Chinese elite and middle-class to spend.”
Low prices might be Wal-Mart’s key marketing tool in the US, in China you lose as a foreign company from domestic competition if you try to beat them on prices, tells business analyst Shaun Rein in Reuters.
American retailers have a hard time surviving outside their home turf, compared to European and Asian companies, retail analyst Paul French tells Reuters. Wal-Mart had to close stores and saw staff arrested because of price manipulation and mislabeling food products in their stores.
Hewlett Packard’s market share in Asia is slipping, not in the last place because of the fallout of recalls in China, says Sam Flemming, director at CIC, in Business week. How another US firm messed up in China.
Rising food prices are worrying China’s consumers, tells business analyst Shaun Rein in CNBC. Although he also discovered the women keep on shopping for now, although their buying habits changed dramatically.
Apple might look like the big technology winner, gaining unprecedented access to the Chinese consumer, but it is lagging as Google’s Android moves ahead, tells business analyst Shaun Rein Bloomberg.
Being a patriot in China has become much easier, now the government focuses on increasing domestic consumption, writes retail analyst Paul French in The Telegraph. “All they have to do now is shop, shut up and then go shop some more.”