Category Archives: branding

Needed: a China-first strategy – Shaun Rein

During a meeting with the board of one of the largest FMCG companies, business analyst Shaun Rein pleaded for a ‘China-first’ strategy, as the country is key for the companies development. Some of his arguments he summarized in CNBC. Take Apple as an example.

The new global consumer: Chinese – Tricia Wang

Researcher Tricia Wang sends us through her websitea telling advertisement from Guangzhou depicting the new global consumer: a Chinese couple, served by a while male. “The entire global economy right now depends on the Chinese elite and middle-class to spend.”

Internet users want games and porn – Tricia Wang

Sociologist Tricia Wang analyzes on her website the wonderful world of shanzai, or the mobile knockoffs that are so popular in China. More than features, she tells, Chinese internet users want games and porn on their Nokia N9 knockoff.

Wal-Mart cannot win on prices in China – Shaun Rein

Low prices might be Wal-Mart’s key marketing tool in the US, in China you lose as a foreign company from domestic competition if you try to beat them on prices, tells business analyst Shaun Rein in Reuters.

Why Wal-Mart falters in China – Paul French

American retailers have a hard time surviving outside their home turf, compared to European and Asian companies, retail analyst Paul French tells Reuters. Wal-Mart had to close stores and saw staff arrested because of price manipulation and mislabeling food products in their stores.

Recalls tarnished HP’s image in China – Sam Flemming

Hewlett Packard’s market share in Asia is slipping, not in the last place because of the fallout of recalls in China, says Sam Flemming, director at CIC, in Business week. How another US firm messed up in China.

Inflation undermines consumer confidence – Shaun Rein

Rising food prices are worrying China’s consumers, tells business analyst Shaun Rein in CNBC. Although he also discovered the women keep on shopping for now, although their buying habits changed dramatically.

Apple is lagging behind Google’s Android – Shaun Rein

Apple might look like the big technology winner, gaining unprecedented access to the Chinese consumer, but it is lagging as Google’s Android moves ahead, tells business analyst Shaun Rein Bloomberg.

Luxury dreams from Chengdu – Helen Wang

Second-tier city Chengdu is betting on the high-end luxury consumption and wants to bring annually twenty world-brand luxury products into the city, writes author Helen Wang in Forbes. New targets for China’s middle class.

Shut up and shop, patriotism in China – Paul French

Being a patriot in China has become much easier, now the government focuses on increasing domestic consumption, writes retail analyst Paul French in The Telegraph. “All they have to do now is shop, shut up and then go shop some more.”