Everybody is using Chinese products, but China’s brands are not doing well. Thriving brands need a good legal system, tells Paul French in NPR, and that legal protecting is lacking in China.
Category Archives: branding
Prada is not doing as well as Gucci and Louis Vuitton in branding themselves, and Shaun Rein tells at CNBC why he would buy their suits, but not their shares. China might be skipping import taxes on luxury goods for stimulate sales, so having a decent retail operation in China is crucial.
Luxury bag producer Louis Vuitton has scored a major deal by cooperating with the Beijing National Museum, says retail analyst Shaun Rein in News Channel Asia. Linking to its own historical roots works very well in China.
What are the fundamental differences between Chinese and Western consumers, wonders Shanghai-based advertising expert Tom Doctoroff in a wide-ranging interview with ChinaSmack.
Tom Doctoroff by Fantake via Flickr Foreign brands in China have seen huge successes and massive failures. Tom Doctoroff gives in Gulf News his take on the difficulties of building…