Category Archives: branding

What do China’s rich want? – Rupert Hoogewerf

The super-wealthy in China get ever more spending power, but very few know what they are actually looking for. Hurun and the Imdustrial Bank asked them and Hurun founder Rupert Hoogewerf shares in the China Daily the results.

Why Neiman Marcus might fail in China – Shaun Rein

The US-based luxury fashion group Neiman Marcus has decided to enter the China market through e-commerce, rather than building brick-and-mortar stores. Business analyst Shaun Rein explains in the Financial Times why that might not be a smart idea.

Drinking English tea in China – Bill Dodson

Getting a cup of Whittards English tea in Suzhou, China, seems like an surprising experience. China veteran Bill Dodson explains on his weblog why foreign products like tea might have a chance in this tea drinking nation.

What do Chinese tourists want? – Shaun Rein

The world’s tourism industry looks at Chinese tourists to offset an expected drop in visitors from Europe. But here is the dilemma, writes business analyst Shaun Rein in CNBC, talking to a hotelier in Thailand: what the Chinese tourists want is very different from what the Europeans want.

Why global brands fail in China – Shaun Rein

While some brands like Nike and Intel make neat profits in China, the country has become a corporate graveyard for many other global brands. Why do global brands fail in China, wonders business analyst Shaun Rein in CNBC. They should focus on China.

The Chinese consumer – Helen Wang

Author Helen Wang of The Chinese Dream introduced her book on December 5 at the Asia House in London, on the invitation of Lord Wei. Here is what she had to say about the Chinese consumer.

What Chinese want – Tom Doctoroff

The Communist Party is certainly not on the way out, argues Tom Doctoroff in The Huffington Post. It is one of three arguments in Doctoroff’s upcoming book What Chinese Want: Culture, Communism and China’s Modern Consumer, expected in May 2012. Political change is not on the agenda.

Global brands must go local to win – Shaun Rein

Global brands are focusing increasingly on China’s domestic consumption, but they will lose out if they do not take localization and the wishes of China’s consumers serious, writes business analyst Shaun Rein in CNBC. He recalls an international footwear company with sluggish sales in China.

‘Wait and see’ for advertising in 2012 – Tom Doctoroff

Tom Doctoroff of JWT in Shanghai discusses with colleagues his bullish predictions on advertising in China for 2012 at Thoughtful China. Doctoroff see ‘nervousness’ among his multinational clients, as media costs skyrocket.

Audi loses traction as consumer preferences change – Shaun Rein

Audi has lost 25% market share over two years time, as consumers prefer sexier cars like Mercedes and BMW, tells business analyst Shaun Rein in Bloomberg. Audi’s asset as a government car has now become a liability.