Category Archives: branding

How QQ gets a second life – Matthew Brennan

Tencent’s QQ has been the granddaddy of the Chinese internet and seemed on the way out, but is making a comeback, says Tencent expert Matthew Brennan at the South China Morning Post. With a slew of new features QQ has become attractive for the younger internet users.

Less bling, more consumption in China – Tom Doctoroff

Marketing guru Tom Doctoroff denies stories about a downgrade of consumption in China, as some assume. There is less bling in the bigger cities, but the rest of the country sees more consumption as people just get enough income to start consumers, he tells at CGTN.

Mobile only: getting to the next 4 billion users – William Bao Bean

A market of four billion users is waiting to be tapped into and William Bao Bean, managing director of the Shanghai-based SOSV, explains how his MOX is helping startups to do so. With a solid background in banking, telecom and the internet, William saw how mobile applications disrupted traditional industries, and offer new possibilities for companies to enter developing markets.

Google will have a hard time in China – Shaun Rein

Google needs a strategy to enter China if it wants another one billion users, but that is not going to be easy, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order in the Hindustan Times. Especially since China’s search engine Baidu is way better in speaking Chinese.

How the trade war can turn sour for American brands – Shaun Rein

McDonald’s, Starbucks, KFC and Burger King are some of the American consumer brands in China who can get burned as the trade war heats up further, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.

How Alibaba became a success in China – Shaun Rein

When Alibaba emerged, it first had to face formidable competition from the US. Business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order explains in the South China Morning Post how the nimble operation from Hangzhou was able to beat EachNet and eBay.

Challenges at China’s markets for foreign brands – Ashley Dudarenok

The China market is of a magnitude brands cannot ignore, although some of the foreign brands still take this major consumer market not serious, says China veteran and marketing expert Ashley Dudarenok to Euromonitor. “It’s mostly European and American brands that have organizational challenges,” she adds.

Why JD.com is in trouble, and Tencent not – Shaun Rein

JD.com reported bad figures, after also Tencent, and according to business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order talking to Bloomberg, JD.com is in trouble because of its now obsolete technology, while competition is heating up. More established players like Tencent and Alibaba face less trouble since they can diversify easier over different industries.

Branding experts at the China Speakers Bureau (updated)

Getting your branding right in China remains a challenge. Consumers react different from those in your home markets. Their media consumption is different, and their online tools – where most Western ones are blocked – are very different indeed.

At the China Speakers Bureau, we can help you in developing the right strategy, by offering leading experts on branding in China. Here we offer four or them, but we have more to offer.

WeChat: huge and still growing – Matthew Brennan

Tencent’s WeChat has become the largest national platform in China. But despite its one billion monthly active users, the platform is only starting to grow and monetize its base, for example by using its mini-WeChats, says WeChat expert Matthew Brennan to the South China Morning Post.