Category Archives: branding

China’s innovation is lagging – Bill Fischer

China’s innovating power is not really moving forward, tells IMD-professor and author Bill Fischer in the Shanghai Daily. “You need also the ability to commercialize ideas as well.” Bill Fischer:…

The opportunities of “The End of Cheap China” – Shaun Rein

The changes described in business analyst Shaun Rein’s bestseller ‘The End of Cheap China”, offers not only challenges, but also opportunities, writes Seeking Alpha in a review of the book.

Even Chinese do not want “made in China” – Bill Dodson

Chinese brands are associated with cheap, chintzy and unaccountable, even for the Chinese writes China veteran Bill Dodson, author of the upcoming book “China Fast Forward”, on his weblog. Chinese brands are looking for a clean Western image.

Apple still lagging in China – Shaun Rein

Apple might be doing well in the China market, they could do better, tells business analyst Shaun Rein in Bloomberg. Apple is losing ground to the competition, because they focus better on the Chinese consumer.

Has China a viable middle class? – The debate

No says Shaun Rein in Bloomberg, it might take at least another ten years before China’s middle class earns enough, and he advises clients to focus on premium products for the rich. Yes, says Helen Wang in CNN, since China is cheap enough. What do you think? Fill in our poll.

The End of Cheap China – USA Today review

New reviews of Shaun Rein’s “The End of Cheap China: Economic and Cultural Trends that will Disrupt the World” keep on appearing. Earlier in the week, the Wall Street Journal, yesterday USA Today.

Pricing not an issue for Starbucks – Shaun Rein

Starbucks has played its cards right in China, by not only selling coffee in a country of tea drinkers, but also by selling their product for a premium price. Business analyst Shaun Rein explains to AFP why Starbucks is so successful.

Why China’s middle class does not exist – Shaun Rein

Many Western brands in China might be targeting the emerging middle class, but that does not exist in China, like it does in the US, argues retail analyst Shaun Rein. Chinese consumer got for the premium products, or for the cheap, there is no middle ground, he writes in Bloomberg.

Why China will not take over corporate America – Tom Doctoroff

Will China take over corporate US? Not likely and certainly not very soon, argues China veteran Tom Doctoroff in his upcoming book What Chinese Want: Culture, Communism and China’s Modern Consumer, and summerizes his argument here in The Huffington Post.

Three advises when you want to invest in China – Shaun Rein

Author Shaun Rein of The End of Cheap China: Economic and Cultural Trends that will Disrupt the World advised recently Mizuho Securities on key issues when investing in China. In Forbes three issues are summerized.