Category Archives: branding
The changes described in business analyst Shaun Rein’s bestseller ‘The End of Cheap China”, offers not only challenges, but also opportunities, writes Seeking Alpha in a review of the book.
Chinese brands are associated with cheap, chintzy and unaccountable, even for the Chinese writes China veteran Bill Dodson, author of the upcoming book “China Fast Forward”, on his weblog. Chinese brands are looking for a clean Western image.
No says Shaun Rein in Bloomberg, it might take at least another ten years before China’s middle class earns enough, and he advises clients to focus on premium products for the rich. Yes, says Helen Wang in CNN, since China is cheap enough. What do you think? Fill in our poll.
Many Western brands in China might be targeting the emerging middle class, but that does not exist in China, like it does in the US, argues retail analyst Shaun Rein. Chinese consumer got for the premium products, or for the cheap, there is no middle ground, he writes in Bloomberg.
Will China take over corporate US? Not likely and certainly not very soon, argues China veteran Tom Doctoroff in his upcoming book What Chinese Want: Culture, Communism and China’s Modern Consumer, and summerizes his argument here in The Huffington Post.
Author Shaun Rein of The End of Cheap China: Economic and Cultural Trends that will Disrupt the World advised recently Mizuho Securities on key issues when investing in China. In Forbes three issues are summerized.