Category Archives: branding

Vanity projects in China’s soccer – Rowan Simons

Nicholas Anelka, Nigerian Ayegbeni Yakubu and Didier Drogba are a few of the big names picked up by China’s soccer clubs. But it does not mean all is well, says soccer analyst Rowan Simons to AFP, who believe the sport need thorough reforms rather than big names.

What I want with “What Chinese Want” – Tom Doctoroff

Advertising veteran Tom Doctoroff explains in the China Observer his motives for writing his latest book “What Chinese Want: Culture, Communism and the Modern Chinese Consumer.” On the timeless feature of a uniting Confucian conflict.

Australia follows US, France as top destination rich – Rupert Hoogewerf

Australia scores high among China’s rich, not only as travel destination, but also as place to live, notes China Rich List founder Rupert Hoogewerf in The Sydney Morning Herald, after the release of a new report.

When Tudou and Youku merged – Marc van der Chijs

“Yes, it felt weird,” summerizes Tudou-founder Marc van der Chijs the decision in March to merge with rival Youku, the numbers one and two on China’s competitive video hosting market. But it was the right way to go forward, he tells The Pandodaily.

Why Google blew it for Facebook in China – Shaun Rein

When Google decided to withdraw its search engine from China, it was not just a corporate decision, but had large repercussions inside the country’s government too, explains business analyst Shaun Rein in the Pandodaily.

Apple is under-performing – Shaun Rein

Apple’s recent success in China might have gained it a lot of admirers. But the company could have done much better and could have turned China into its largest market, retail analyst Shaun Rein tells in the Pandodaily.

Ferrari, Apple: two products appealing to the rich – Ben Cavender

The Chinese are not trying to become middle class, they want to become rich, very rich. Products like Apple and Ferrari are helping consumers is creating that feeling, tells consumer analyst Ben Cavender in the Wall Street Journal and Adage.

Marketing to China’s middle class – Tom Doctoroff

Selling luxury goods in China has a different dynamic than marketing in the West, tells advertisement guru Tom Doctoroff in The Fast Company. “The product is a means to an end.” Chinese consumers need a good reason to buy.

Why China bought American movie theaters – Shaun Rein

Wanda’s purchase of AMC Theathers raised more than a few eyebrows in the US? Is China buying a backdoor to execute its soft power? Business analyst and author Shaun Rein explains in Foreign Policy what is behind this and other high-profile corporate purchase by Chinese companies.

Weetabix has chances in China – Ben Cavender

Shanghai Food, China second largest food producer, bought a controlling stake in Weetabix, the iconic British cereal producer. Ben Cavender of the China Market Research (CMR) believes there is room in the China market for the foreign food producer,