Category Archives: branding

Taierzhuang: tourism Chinese-style – Zhang Lijia

Chinese tourists love ancient towns, and so many municipalities build them, if they do not have them or destroyed them earlier. Author Zhang Lijia visited the newly built ancient town of Taierzhuang and loved it, she tells on her weblog.

Why did Starbucks win in China? – Helen Wang

Starbucks introduced a winning chain of coffee shops in a country of tea drinkers. Author Helen Wang analyses what the US company did right and found five key reasons, she explains in Forbes. First, they started to look smart.

Consumers are willing to pay a premium – Tom Doctoroff

Sales of luxury goods to Chinese consumers is booming, not only to the very rich. More average consumers with lower incomes are willing to pay a high premium for the products they really want to have, says author Tom Doctoroff of “Want Chinese Want” in the New York Times.

The high ambitions of China’s consumers – Tom Doctoroff

What sets China’s consumers apart from those elsewhere is the high level of ambitions they have. They do not look for something good, they want the best, explains advertising guru and author Tom Doctoroff in the China Daily.

Chinese companies only want winners, not Liu Xiang – Tom Doctoroff

Hurdler Liu Xiang might have won much sympathy with his second failed attempt to win the Olympics, but Chinese sponsors do not want those icons as their representatives, tells author Tom Doctoroff of “What Chinese Want: Culture” in the Wall Street Journal.

Tough times for sport apparels – Shaun Rein

The world might still be watching the exciting London 2012 Olympic games, in China sports apparels, winners four years ago have a hard time, compared to the rest of the world, explains business analyst Shaun Rein in CNBC.

Brands as a driving force – Tom Doctoroff

Brands drive business in China to a large degree, explains author Tom Doctoroff of What Chinese Want: Culture, Communism and the Modern Chinese Consumer in the China Obsever, as one of many tips.

On innovation “Chinese won’t deliver” – Tom Doctoroff

Innovation is lagging, says most China experts, although the subject is high on the political agenda. Author Tom Doctoroff of “What Chinese Want” is equally harsh in Forbes. The Chinese won’t deliver on innovation.

Why Australia appeals to the Chinese tourist – Paul French

Australia is one of the favorite destinations for 40 percent of the Chinese tourists, even beating France and the US. Retail analyst Paul French of Access Asia explains in InsideRetailing why.

More losers than winners in fashion brands – Shaun Rein

H&M and Zara might be winners in the competitive fashion market in China, tells author Shaun Rein of “The End of Cheap China” to the BBC. But brands like Gap, Marks & Spencer, American Apparel, Abercrombie & Fitch and Banana Republic belong to the majority of the losers.