Category Archives: branding
Sales of luxury goods to Chinese consumers is booming, not only to the very rich. More average consumers with lower incomes are willing to pay a high premium for the products they really want to have, says author Tom Doctoroff of “Want Chinese Want” in the New York Times.
What sets China’s consumers apart from those elsewhere is the high level of ambitions they have. They do not look for something good, they want the best, explains advertising guru and author Tom Doctoroff in the China Daily.
Hurdler Liu Xiang might have won much sympathy with his second failed attempt to win the Olympics, but Chinese sponsors do not want those icons as their representatives, tells author Tom Doctoroff of “What Chinese Want: Culture” in the Wall Street Journal.
Innovation is lagging, says most China experts, although the subject is high on the political agenda. Author Tom Doctoroff of “What Chinese Want” is equally harsh in Forbes. The Chinese won’t deliver on innovation.
Australia is one of the favorite destinations for 40 percent of the Chinese tourists, even beating France and the US. Retail analyst Paul French of Access Asia explains in InsideRetailing why.
H&M and Zara might be winners in the competitive fashion market in China, tells author Shaun Rein of “The End of Cheap China” to the BBC. But brands like Gap, Marks & Spencer, American Apparel, Abercrombie & Fitch and Banana Republic belong to the majority of the losers.