Social engagement has changed the Post-’95 generation in China beyond recognition. China veteran Tom Doctoroff dives into the ways brands can reach this complicated “slash generation” for Mumbrella Asia. How a new generation walks away from traditional conventions.
Category Archives: branding
Apple was already losing ground to domestic mobile phone makers, but the economic downturn and patriotism towards Huawei will make the US giant even more vulnerable, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the BBC.
Chinese New Year is just a month ahead of us, so gift giving is high on the agenda. China veteran Ashley Dudarenok, author of Digital China: Working with Bloggers, Influencers and KOLs, gives some advice on what to give – and what not to – at her daily webblog for both China and what a China expert should bring to Russia.
China’s most popular short-messages platform WeChat has at last included Snapchat/Instagram style stories. Long overdue, says Tencent and WeChat specialist Matthew Brennan at his website. He tells how it works, and why – if very late – this is a smart move.
Beijing’s Forbidden City tried to follow international cultural centers by developing itself as a brand. But business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, wonders if the effort has been very successful, he says in the South China Morning Post.
Alibaba’s major competitor JD is trying to change its corporate structure, after its CEO and owner Liu Qiangdong has been accused – and acquitted – of sexual misconduct. Business analyst Ben Cavender sees an effort to reframe the JD story, he tells in Benzinga.
Consumers from China are spending less, and certainly luxury brands in the US will feel the downturn at least in the short run, says luxury consumer expert Ben Cavender to AP. Tighter visa restrictions under President Donald Trump also make it harder for Chinese shoppers to get to the United States.
Ride-hailing company Didi Chuxing, the main competitor of Uber, is trying to move upscale, into self-driving cars, foreign cooperation and projects out of China, but at home, they still face basic challenges, says Shanghai-based business analyst Ben Cavender. Local authorities focus on illegal drivers, according to Reuters.
Dolce&Gabbana was the latest fashion brand to feel the growing power of picky Chinese consumers, but it will certainly not be the last one, says consumer analyst Ben Cavender to the New York Times. “The reality is this is probably going to kill growth for them,” he said on D&G.
In selling commodities, China’s 11.11 Single’s Day and the American Black Friday have much in common, says business analyst Andy Mok. But China’s shopping festival has developed much deeper than just a selling opportunity for retailers, he argues at the CGTN.