Category Archives: branding

Mark Greeven joins China Speakers Bureau

Associate professor Mark Greeven of the Zhejiang University in Hangzhou has agreed to join the China Speakers Bureau. Dr. Greeven is a leading authority on competition in China. He is co-author of the book Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco, comparing five leading corporate organizations in China.

Dilemma’s for brands when coming to China – Ben Cavender

Victoria Secret’s high-profile problems with authorities in Shanghai were not the first when big brands try to organize events in China, nor will they be the last. Brands are simply not aware enough of politically or morally sensitive issues, different from their home market, says branding experts Ben Cavender to Reuters.

Multinationals: losing to local brands – Shaun Rein

Multinationals are increasingly losing markets to local competitors, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to Bloomberg, and founder of the China Market Research Group. “Multinationals underestimated local competition,” said Shaun Rein.

The golden rules of marketing in China – Tom Doctoroff

Brand expert, Prophet senior partner and ex-JWT veteran Tom Doctoroff unveiled “three golden rules for marketing in China” at Mumbrella360 Asia.  Doctoroff said brands need to understand the Confucian “tension” between climbing social hierarchy and protecting oneself from social or economic failure.

Brands should stress individuality – Ben Cavender

Gone are the days when China’s consumers formed herds for their purchases. Whether is is for jewelry or trips abroad stressing individuality of consumers if key to be successful as a brand, says branding expert Ben Cavender to the China Daily.

The War for China’s Wallets – Shaun Rein

The long-awaited third book by Shaun Rein The War for China’s Wallet: Profiting from the New World Order is now available on Amazon. After two earlier bestsellers, Shaun Rein now focuses on the fast-changing playing field for foreign companies to make their operation work in China.

Manipulating figures, part of the Single’s Day game – Shaun Rein

The top-2 e-commerce players Alibaba and JD.com accused each other of cooking the turnover they recorded at China’s Single’s Day. Business analyst Shaun Rein would not believe either of them, he tells the Sixth Tone.

Internet giants crush the smaller ones – William Bao Bean

Who will survive in the travel industry: the global giants or the local ventures, was a question for William Bao Bean, managing director of the Shanghai-based Chinaccelerator, at the WIT 2017 Conference in Singapore. William, who guided hundreds of startups, believes the big internet firms will crush the small ones, writes WebinTravel.

How Alipay, WeChat became top-brands in China – Tom Doctoroff

Alipay, WeChat and Android are top brands, the Chinese consumer could not live without, says a recent report. Looking at brands works in China pretty different from the rest of the world, says branding expert Tom Doctoroff in the South China Morning Post. “There is no way in America that you are going to have PayPal [the western equivalent of Alipay] to rank No. 1,” Doctoroff says.

Travel trends for Chinese consumers – Ben Cavender

The autumn Golden Week is over and business analyst Ben Cavender looks at the trends among high-spending Chinese travellers. Unique places, convenience and safety top the agenda’s of Chinese tourists, he tells in CNBC.