Category Archives: branding

Foreign brands have to become more political savvy in dealing with China – Shaun Rein

Foreign brands got into hot water when describing Hong Kong, Macau and Taiwan as independent countries. Business analyst Shaun Rein explains at the BBC it is not only the government fanning the flames but increasingly nationalistic consumers who boycott foreign brands stepping on political toes.

Starbucks competitor Luckin struggles to hold on – Ben Cavender

The first quarter of China’s coffee maker Luckin after it’s US IPO earlier this year proved to be a rough one, as shares dropped. Luckin has a of work to do to catch up with competitor Starbucks, says retail analyst Ben Cavender to Reuters.

Marketing to China’s silver hair consumers – Ashley Dudarenok

Most wealth in China is in the hands of the 50+ year generation, says marketing expert Ashley Dudarenok, but most marketing still focuses on the young. She wants to step up marketing efforts for the silver-haired consumers, who have 70-80% of the countries wealth to spend.

New retail: changing the shopping mindset – Ashley Dudarenok

New retail is changing the mindset of both the Chinese consumers and the retailers, writes marketing expert Ashley Dudarenok. Some brands are finally getting the idea, but for traditional retailers, there is still a lot of work to be done, she says in the China Economic Review.

China moves to kill animal cruelty in cosmetics tests – Mark Schaub

China forced global cosmetics brands to use animal tests before entering the market, but is now moving to fall in line with cruelty-free cosmetic tests, writes lawyer Mark Schaub at the China Law Insight. “For international cosmetic companies, this may make the Chinese market more attractive for cruelty-free brands. However, issues will still exist but the direction at least should be applauded,” he says.

Marching on in China: influencer marketing – Ashley Dudarenok

Influencers are key for marketing, says China marketeer Ashley Dudarenok. Platforms might change when time moves on, influencers are here to stay, she adds in Forbes. ” In 2019 you can’t market in China without investing 20-70% of your marketing budget into influencers,” she says.

Western marketeers fail to connect with China consumers – Ashley Dudarenok

Western marketers rely on stereotypes of the Chinese consumers, rather than connecting with them, says China marketeer Ashley Dudarenok in the Holmes Report. “the relatively sudden rise of the Chinese consumer, has given rise to a number of stereotypes,” she adds.

Fighting fake followers: hard to do – Ashley Dudarenok

Your number of followers might be an important metric for popularity, but figuring out who are fake or not is tough, in China, even more than elsewhere, says marketing expert Ashley Dudarenok. And at Weibo the problem is even tougher, she tells at Abacus News.

Dilemmas of animal-testing for China cosmetics – Mark Schaub

Globally cosmetic companies have been phasing out animal testing, but in China authorities sometimes still require those tests. Lawyer  Mark Schaub looks at the dilemmas for international cosmetics, who face different requirements, and potential damage to their brand, at the China Law Insight.

Travel: hard to make a buck for startups – William Bao Bean

Ctrip is one of China’s successful travel companies, but for most startups, it is a tough market to crack, said William Bao Bean, managing director of the Shanghai-based China Accelerator, last week at a travel conference in Amsterdam, according to Phocuswire.com. Bean did identify some potential success stories, though.