Fake-meat products might find traction in much of the world, but because veggies are so popular in China, replacing meat might not work in marketing, says business analyst Shaun Rein in WeAreResonate.com. Becoming a vegetarian is not an issue for most Chinese consumers, he says.Read More →
Pinduoduo has been challenging e-commerce giants Alibaba and JD during the corona crisis. E-commerce analyst Ashley Dudarenok looks if Pinduoduo can keep up in the e-commerce wars in China might develop, for Bloomberg.Read More →
What can brands learn from China for the post-corona crisis? Marketing expert Arnold Ma from Qumin in London joins a discussion at Retail Marketing. Building loyalty during a crisis is key, he says. Some traditional behaviors will return to the old patterns, but consumers will stick to newly developed insights, he adds.Read More →
Foreign brands keep on making the same mistakes when they enter the China market, says marketing veteran Ashley Dudarenok. What are the biggest pitfalls when entering this complicated market: China is certainly not cheap, she adds.Read More →
Marketing veteran Ashley Dudarenok explains how she joined the social media bandwagon in China post-2009 for her marketing ventures, interviewed by 852 Reboot HK. With remarks on the future of Hong Kong and the fallout of the coronavirus. And why companies need at least seven business models to survive 2020.Read More →
Most of China is moving away from the coronavirus crisis, but the fears are still running deep. Companies, notably the hard-hit car industry, try to use that fear for marketing their products, says business analyst Shaun Rein to the BBC.Read More →
China is going to be the most expensive and complicated market in the world, says marketing expert Ashley Dudarenok to Rethink Industries. How the new normal looks like in the retail after the coronavirus crisis.Read More →
Retail in China has changed after the corona crisis and marketing expert Ashley Dudarenok explains how brands have to adjust themselves to reach those much-wanted consumers in China, she tells in Valtech.Read More →
China’s e-commerce players JD, Alibaba and Pinduoduo tried to build leverage during the coronavirus crisis, explains marketing guru Ashley Dudarenok at Bloomberg. And how are they profiting now the demand for Chinese products in the rest of the world is down?Read More →
The bike-sharing industry sees a spike now contingency measures allow more people to hit the road in major cities, but business analist Ben Cavender expects the positive news to be short-lived, he tells Abacus News. “In the longer term, it will still be difficult for the industry to bounce back and grow,” says Cavender.Read More →
Learning Mandarin is a way to open your mind and the world, says marketing guru Arnold Ma to the British Council, since still a small part of the Chinese speak foreign languages.Read More →
Marketing expert Ashley Dudarenok looks at her weblog the biggest online buzzwords in China’s retail over the past three years and her dynamic overview. And what will happen in 2020?Read More →