Category Archives: branding

How does Alipay works for foreign tourists? – Ashley Dudarenok

Marketing expert Ashley Dudarenok is enthusiastic about the announcement of Alipay to open up for tourists visiting China, followed shortly by a similar move by WeChat. On her vlog, she explains how visitors without a Chinese bank account can now use Aliba. Details on WeChat were not yet known at the moment of recording.

How to launch your product at Zhihu – Ashley Dudarenok

Zhihu, China’s popular Q&A site comparable to Quora, can be a good place to launch your product, says China marketing expert Ashley Dudarenok at the Jing Daily. But the content-driven platform needs – not surprisingly – also a content-driven strategy, she explains.

Understanding the consumer in China – Ben Cavender

Understanding the consumer in China is tough for most foreign companies entering this competitive market, says retail analyst Ben Cavender. There is no escape from shopping here, as retail is fully integrated into daily life. “China is where all the future trends are happening,” he says.

Sustainability: a tough sell to China consumers – Ashley Dudarenok

Sustainability might have been high on the agenda of major fashion brands, most consumers in China still not buy into the concept, says marketing expert Ashley Dudarenok at the Jing Daily. But there is hope for the future as brands focus on the young and future consumers.

Bytedance: beyond Baidu, Alibaba and Tencent – Ashley Dudarenok

Marketing expert Ashley Dudarenok dives into the fast-changing landscape of China’s internet, especially Bytedance. The relative newcomer has become an established player next to the old trinity of Baidu, Alibaba, and Tencent (BAT). She looks at some of Bytedance’s major operations: Jinri Toutiao and Douyin, and Bytebance’s international expansion for Asia Times.

Starbucks picks Beijing over Hong Kong – Shaun Rein

Starbucks found itself in hot water as the protesters turned against Maxim, the major franchise holder of the coffee outlet in Hong Kong. When it has to choose between Hong Kong and Beijing, Starbucks will pick China’s central government, says business analyst Shaun Rein according to Fortune.

China’s consumers hate to go for a premium product – Ben Cavender

Competition between Starbucks and Luckin has been heating up, and Luckin seems to focus on a higher segment of the market. But business analyst Ben Cavender warns the company might fall into a sword it helped to create itself, he tells to Reuters.

Jack Ma’s departure: a loss for Alibaba – Shaun Rein

Alibaba will not be the same after its charismatic chairman Jack Ma has left, says business analyst Shaun Rein, according to the China Daily.” “I’m not sure that people want to meet Daniel Zhang in the same way they want to meet Jack Ma.”

Can Costco succeed where other foreign competitors gave up? – Ashley Dudarenok

US discount retailer Costco made a blast this week in Shanghai with the opening of their first flagship store. Can it succeed where Carrefour, Amazon, Tesco, and others give in to domestic and online competition, wonders branding expert Ashley Dudarenok.

Costco looks to China consumers for trade war support – Sara Hsu

The US discount retailer Costco made a blast when it opened its first flagship store in China this week. Business analyst Sara Hsu see it as a way to keep costs down when tariffs go up during the ongoing trade war, she tells the Vancouver Star. Solid sales to Chinese consumers could keep costs in check for US consumers too. If they succeed in China.