Category Archives: branding

China’s consumers hate to go for a premium product – Ben Cavender

Competition between Starbucks and Luckin has been heating up, and Luckin seems to focus on a higher segment of the market. But business analyst Ben Cavender warns the company might fall into a sword it helped to create itself, he tells to Reuters.

Jack Ma’s departure: a loss for Alibaba – Shaun Rein

Alibaba will not be the same after its charismatic chairman Jack Ma has left, says business analyst Shaun Rein, according to the China Daily.” “I’m not sure that people want to meet Daniel Zhang in the same way they want to meet Jack Ma.”

Can Costco succeed where other foreign competitors gave up? – Ashley Dudarenok

US discount retailer Costco made a blast this week in Shanghai with the opening of their first flagship store. Can it succeed where Carrefour, Amazon, Tesco, and others give in to domestic and online competition, wonders branding expert Ashley Dudarenok.

Costco looks to China consumers for trade war support – Sara Hsu

The US discount retailer Costco made a blast when it opened its first flagship store in China this week. Business analyst Sara Hsu see it as a way to keep costs down when tariffs go up during the ongoing trade war, she tells the Vancouver Star. Solid sales to Chinese consumers could keep costs in check for US consumers too. If they succeed in China.

Foreign brands have to become more political savvy in dealing with China – Shaun Rein

Foreign brands got into hot water when describing Hong Kong, Macau and Taiwan as independent countries. Business analyst Shaun Rein explains at the BBC it is not only the government fanning the flames but increasingly nationalistic consumers who boycott foreign brands stepping on political toes.

Starbucks competitor Luckin struggles to hold on – Ben Cavender

The first quarter of China’s coffee maker Luckin after it’s US IPO earlier this year proved to be a rough one, as shares dropped. Luckin has a of work to do to catch up with competitor Starbucks, says retail analyst Ben Cavender to Reuters.

Marketing to China’s silver hair consumers – Ashley Dudarenok

Most wealth in China is in the hands of the 50+ year generation, says marketing expert Ashley Dudarenok, but most marketing still focuses on the young. She wants to step up marketing efforts for the silver-haired consumers, who have 70-80% of the countries wealth to spend.

New retail: changing the shopping mindset – Ashley Dudarenok

New retail is changing the mindset of both the Chinese consumers and the retailers, writes marketing expert Ashley Dudarenok. Some brands are finally getting the idea, but for traditional retailers, there is still a lot of work to be done, she says in the China Economic Review.

China moves to kill animal cruelty in cosmetics tests – Mark Schaub

China forced global cosmetics brands to use animal tests before entering the market, but is now moving to fall in line with cruelty-free cosmetic tests, writes lawyer Mark Schaub at the China Law Insight. “For international cosmetic companies, this may make the Chinese market more attractive for cruelty-free brands. However, issues will still exist but the direction at least should be applauded,” he says.

Marching on in China: influencer marketing – Ashley Dudarenok

Influencers are key for marketing, says China marketeer Ashley Dudarenok. Platforms might change when time moves on, influencers are here to stay, she adds in Forbes. ” In 2019 you can’t market in China without investing 20-70% of your marketing budget into influencers,” she says.