Category Archives: branding

Luxury brands got it wrong on Douyin – Ashley Dudarenok

Luxury brands jumped on Douyin, a hip short video app that is popular among China’s young social media users, that has even been called the WeChat for luxury goods. Wrong, very wrong, says marketing veteran Ashley Dudarenok to the Jing Daily.

What Tencent does better than Apple – Matthew Brennan

Zhang Xiaolong, the founder of Tencent’s WeChat, delivered a speech on how the future of the company looks like. Tencent watcher Matthew Brennan looks at the way Tencent is doing things different than Apple, and why their mini-programs might be a winner, in Technode.

How can brands reach China’s slash generation – Tom Doctoroff

Social engagement has changed the Post-’95 generation in China beyond recognition. China veteran Tom Doctoroff dives into the ways brands can reach this complicated “slash generation” for Mumbrella Asia. How a new generation walks away from traditional conventions.

How Apple suffers from China’s downturn – Shaun Rein

Apple was already losing ground to domestic mobile phone makers, but the economic downturn and patriotism towards Huawei will make the US giant even more vulnerable, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to the BBC.

Gift giving in China – Ashley Dudarenok

Chinese New Year is just a month ahead of us, so gift giving is high on the agenda. China veteran Ashley Dudarenok, author of Digital China: Working with Bloggers, Influencers and KOLs, gives some advice on what to give – and what not to – at her daily webblog for both China and what a China expert should bring to Russia.

WeChat starts to tell stories, at last – Matthew Brennan

China’s most popular short-messages platform WeChat has at last included Snapchat/Instagram style stories. Long overdue, says Tencent and WeChat specialist Matthew Brennan at his website. He tells how it works, and why – if very late – this is a smart move.

Forbidden City brand management ‘chaotic’ – Shaun Rein

Beijing’s Forbidden City tried to follow international cultural centers by developing itself as a brand. But business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, wonders if the effort has been very successful, he says in the South China Morning Post.

JD: trying to reframe their story – Ben Cavender

Alibaba’s major competitor JD is trying to change its corporate structure, after its CEO and owner Liu Qiangdong has been accused – and acquitted – of sexual misconduct. Business analyst Ben Cavender sees an effort to reframe the JD story, he tells in Benzinga.

Downturn in luxury purchases, certainly in the US – Ben Cavender

Consumers from China are spending less, and certainly luxury brands in the US will feel the downturn at least in the short run, says luxury consumer expert Ben Cavender to AP. Tighter visa restrictions under President Donald Trump also make it harder for Chinese shoppers to get to the United States.

Didi: still a lot of trouble with the authorities – Ben Cavender

Ride-hailing company Didi Chuxing, the main competitor of Uber, is trying to move upscale, into self-driving cars, foreign cooperation and projects out of China, but at home, they still face basic challenges, says Shanghai-based business analyst Ben Cavender. Local authorities focus on illegal drivers, according to Reuters.