Category Archives: branding

Trade tensions will wipe away consumers day fears – Shaun Rein

Foreign companies would watch in fear media campaigns at China’s consumers day in the past. But this Thursday, consumer day will be a backdrop for upcoming months of tensions, now a trade war is looming, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to Bloomberg.

A booming “she economy” – Ben Cavender

Milleniums, especially women, are key for consumer spendings, says retail analyst Ben Cavender at Reuters on Women’s Day. Companies went all out to attract the female buyers, he says.

Consumption experts at the China Speakers Bureau (updated)

The Chinese government tries to shift its economy from investment-driven towards consumption, with considerable success. And the outside world is equally seeing the consumption power of the Chinese, as they travel more than ever, and spend per head more than tourists from any other country.

But tapping into that huge spending power is not always easy, and is driven by the often hard-to-predict habits of Chinese consumers, policies by the government and the powerful social media. Experts at the China Speakers Bureau are happy to give your efforts direction.

WeChat goes for more services, as growth stalls – Matthew Brennan

Tencent’s WeChat announced a record number of monthly users over Springfestival passing one million. But WeChat expert Matthew Brennan expects that growth in numbers reached its top, and WeChat will be adding more functionality to expand its business, he tells CNNMoney.

IT-giants replace real estate tycoons in policy building – Shaun Rein

A strong shift from real estate tycoons to IT-giants marks a shift at China’s economy in the ongoing political meetings in Beijing, says author Shaun Rein of The War for China’s Wallet: Profiting from the New World Order to the South China Morning Post. “China is picking five to 10 private technology companies to make them national champions.”

What’s the deal with Alibaba’s new retail? – Tom Doctoroff

Supermarkets in China (and where not) have been unfriendly for innovation – to put it mildly. But Alibaba’s HEMA’s supermarkets, starting the so-called “new retail”, are causing a revolution, writes marketing guru Tom Doctoroff in AdAge. 25 Stores are functional and dozens more will be open soon.

In China, politics is crucial for business – Shaun Rein

China has become a politicized society, and countries and businesses can only ignore politics at their own peril. That is one of the key messages of political analyst Shaun Rein’s book The War for China’s Wallet: Profiting from the New World Order, and at the China Economic Review, he explains how that – in his view – works.

Lifting branding to a new level – Tom Doctoroff

Deep insight in consumer behaviour is what marketing should offer, writes branding guru Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer, on his LinkedIn page. Cluttering that insight with “exaggerated faith in algorithms, programmatic efficacy and hyper-personalization,” is not helpful he adds. And: “Insights are not observations.”

How to brand your message in China – Tom Doctoroff

Stability and tradition in China are much stronger over the generations than many outsiders assume, marketing guru Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer, argues in this video clip for Amcham. Tensions between generations do exist in China too, but they are different from those elsewhere in the world, he argues.

Alibaba needs older customers to maintain growth – Ben Cavender

E-commerce giant Alibaba launched this week a special app for the older people at Taobao, its online shopping website. A logical step, says retail analyst Ben Cavender to Reuters. “It’s easier now than it was in the past to get some of these older users to actually open up their wallets and spend.”