Category Archives: branding

What’s the deal with Alibaba’s new retail? – Tom Doctoroff

Supermarkets in China (and where not) have been unfriendly for innovation – to put it mildly. But Alibaba’s HEMA’s supermarkets, starting the so-called “new retail”, are causing a revolution, writes marketing guru Tom Doctoroff in AdAge. 25 Stores are functional and dozens more will be open soon.

In China, politics is crucial for business – Shaun Rein

China has become a politicized society, and countries and businesses can only ignore politics at their own peril. That is one of the key messages of political analyst Shaun Rein’s book The War for China’s Wallet: Profiting from the New World Order, and at the China Economic Review, he explains how that – in his view – works.

Lifting branding to a new level – Tom Doctoroff

Deep insight in consumer behaviour is what marketing should offer, writes branding guru Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer, on his LinkedIn page. Cluttering that insight with “exaggerated faith in algorithms, programmatic efficacy and hyper-personalization,” is not helpful he adds. And: “Insights are not observations.”

How to brand your message in China – Tom Doctoroff

Stability and tradition in China are much stronger over the generations than many outsiders assume, marketing guru Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer, argues in this video clip for Amcham. Tensions between generations do exist in China too, but they are different from those elsewhere in the world, he argues.

Alibaba needs older customers to maintain growth – Ben Cavender

E-commerce giant Alibaba launched this week a special app for the older people at Taobao, its online shopping website. A logical step, says retail analyst Ben Cavender to Reuters. “It’s easier now than it was in the past to get some of these older users to actually open up their wallets and spend.”

Why BuzzFeed is likely to fail in China – Shaun Rein

News aggregator Jinri Toutiao agrees to distribute content from American media outlet BuzzFeed to a Chinese audience, the Sixth Tone reports. After failures to start media operations in China by Rupert Murdoch, Google, Yahoo, Facebook, Time Warner and Viacom – to mention a few – you can see business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order shaking his head in disbelieve, as he comments on the move.

Facebook needs China, but China does not need Facebook – Ben Cavender

Facebook’s bumpy relationship with China got another hit as the companies lead manager, Wang-Li Moser, in charge of government relations, decided last week to return to the US for “personal reasons”. Business analyst Ben Cavender explains why China does not really need Facebook, in the Wall Street Journal.

What if your customers cannot pronounce your name – Shaun Rein

Chinese brands like Huawei and Xiaomi have not only legal problems to enter the lucrative US market, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order. It would also help if potential buyers would be able to pronounce the name of the product they are expected to purchase, he tells the South China Morning Post.

“Star Wars” lacks cult following in China – Ben Cavender

While many movie watchers even get fussy feelings when they hear the words “Star War”, China is lacking such a cult following, explains branding expert Ben Cavender to CNBC. Movies that would be a hit elsewhere in the world, are just not working in China, he says.

How bike-sharing might work – Jeffrey Towson

Bike-sharing firms like Mobike and Ofo might work out, explains Jeffrey Towson, investment professor at the Peking University. “It is unusual but not crazy,” he tells about the pervasive marketing strategy of bike-sharing. Independent assets moving around might just be the new thing.