Category Archives: branding

Internet giants changed into investment vehicles – Shaun Rein

Internet giants Baidu, Tencent and Alibaba increasingly buy into innovative companies to stay ahead of the competition. They have become dominant investment vehicles, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.

Social currency in an online society – Tom Doctoroff

China’s deep Confucian roots do influence the way the internet has developed, says marketing veteran Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer, to the South Morning Post. “I call it pride commerce, where there is the idea that you are what you buy … and that sharing your interests is a way to make your identity stronger,” Doctoroff said.

How brands can overcome political problems – Tom Doctoroff

Cartoon Peppa Pig was the latest to get into China’s political crosshairs, but it was not the first and will not be the last, says branding expert Tom Doctoroff. For Mumbrella Asia he gives a quick overview of those problems, and some tips to avoid them, and limit the damage when you get caught.

‘Made in China’ is no longer inferior, but who knows? – Shaun Rein

Chinese brands like Alibaba, WeChat and JD.com still face the perception they deliver inferior products when going global, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order. They mainly focus on Chinese consumers who know better, but the barrier exists for global expansion, he tells the South China Morning Post.

Social commerce: leading for sales in China – Shaun Rein

Chinese consumers love to follow their friends’ recommendations for buying, and with a mobile at hand, social commerce has become a leading force, says business analyst Shaun Rein and author of…

Nutrition additions: room to grow in China – Ben Cavender

The recent US$ 620 million purchase of Australian vitamin company Nature’s Care by Chinese investors made other firms in the industry wonder what their chances are for a similar deal. “There is a lot of room for growth in China,” says business analyst Ben Cavender to Reuters.

How WeChat Pay took off with digital red envelopes – Matthew Brennan

When Tencent started during the 2014 CCTV New Year show to promote giving red envelopes online, few realized it was the successful kick-off what is now known as WeChat Pay, says WeChat expert Matthew Brennan to the JingDaily. Some luxury brands did not like the concept though: “The idea of a discount communicates value and is generally not an incentive that luxury brands want to be associated with.”

Online identities in China – Tom Doctoroff

“Chief Insight Officer” Tom Doctoroff explains change and consistency of China’s consumers in a fast digitalizing world at China Connect Paris 2018. “Basic motivations remain the same.” Doctoroff is author of What Chinese Want: Culture, Communism, and China’s Modern Consumer.

Mixed chances for a political backlash against US companies – Ben Cavender

The trade war between China and the US is heating up, raising fears for a political backlash against US firms in China. Business analyst Ben Cavender feels it will vary very much according to the position of companies in China, he tells Reuters.

Foreign brands can both over-localize and under-localize – Shaun Rein

For foreign brands working on the China market is tough, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order. They can both over-localized and under-localize, he tells Hicom-Asia. Some of the pitfalls for foreign companies.