Category Archives: branding

China moves to kill animal cruelty in cosmetics tests – Mark Schaub

China forced global cosmetics brands to use animal tests before entering the market, but is now moving to fall in line with cruelty-free cosmetic tests, writes lawyer Mark Schaub at the China Law Insight. “For international cosmetic companies, this may make the Chinese market more attractive for cruelty-free brands. However, issues will still exist but the direction at least should be applauded,” he says.

Marching on in China: influencer marketing – Ashley Dudarenok

Influencers are key for marketing, says China marketeer Ashley Dudarenok. Platforms might change when time moves on, influencers are here to stay, she adds in Forbes. ” In 2019 you can’t market in China without investing 20-70% of your marketing budget into influencers,” she says.

Western marketeers fail to connect with China consumers – Ashley Dudarenok

Western marketers rely on stereotypes of the Chinese consumers, rather than connecting with them, says China marketeer Ashley Dudarenok in the Holmes Report. “the relatively sudden rise of the Chinese consumer, has given rise to a number of stereotypes,” she adds.

Fighting fake followers: hard to do – Ashley Dudarenok

Your number of followers might be an important metric for popularity, but figuring out who are fake or not is tough, in China, even more than elsewhere, says marketing expert Ashley Dudarenok. And at Weibo the problem is even tougher, she tells at Abacus News.

Dilemmas of animal-testing for China cosmetics – Mark Schaub

Globally cosmetic companies have been phasing out animal testing, but in China authorities sometimes still require those tests. Lawyer  Mark Schaub looks at the dilemmas for international cosmetics, who face different requirements, and potential damage to their brand, at the China Law Insight.

Travel: hard to make a buck for startups – William Bao Bean

Ctrip is one of China’s successful travel companies, but for most startups, it is a tough market to crack, said William Bao Bean, managing director of the Shanghai-based China Accelerator, last week at a travel conference in Amsterdam, according to Phocuswire.com. Bean did identify some potential success stories, though.

Retail: the mirror of China’s AI revolution – Ashley Dudarenok

China’s retailers, with Alibaba’s Hema at the helm, are leading the AI revolution in online and offline space. Consumer expert Ashley Dudarenok explains how AI, online and offline retail combine at a dazzling pace, at CFOinnovation.

China’s consumers are trading down – Shaun Rein

China’s consumers used to pay a premium to foreign products, because of the presumed quality and status connected to it. But those easy days for foreign brands are over, says business analyst Shaun Rein at the City Wireselect.

Amazon failed in China because of business issues, not the government – Shaun Rein

Amazon was the latest online Western casualty in China. The US company has been clueless in organizing its business in China, and it was not the government who killed Amazon, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order in the Voice of America.

All marketing in China has to be playful – Ashley Dudarenok

What content works in China in 2019? All retail in China has to be entertainment, says marketing expert Ashley Dudarenok. Everything has to be playful.