Category Archives: Barbie

Foreign brands can both over-localize and under-localize – Shaun Rein

For foreign brands working on the China market is tough, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order. They can both over-localized and under-localize, he tells Hicom-Asia. Some of the pitfalls for foreign companies.

Mattel, do or die in China – Shaun Rein

Mattel has seen its earlier operations in China falter, but now closed a new deal with Alibaba to sell interactive learning toys on the fragmented Chinese toy market. For Mattel it is now do or die, says business analyst Shaun Rein to Reuters.

The China middle class: close to half a billion – Helen Wang

The American middle class might be licking its wounds and wonder what it means to have been middle class, in China their numbers keeps on growing and is, according to the latest figures by author Helen Wang, close to half a billion, she writes in Forbes.

China’s consumption is booming – Shaun Rein

Business analyst Shaun Rein appeared on the “On China” show of CNN’s Kristie Lu Stout, discussing China’s growing consumption, Barbie and how even in a downturn China’s wealthy will become wealthier.

What did Barbie wrong in China? – Helen Wang

When Barbie went down in 2011 in Shanghai yet another icon of US consumerism failed in China. Author Helen Wang looks back in Forbes and describes what Mattel did wrong.

Inflation undermines consumer confidence – Shaun Rein

Rising food prices are worrying China’s consumers, tells business analyst Shaun Rein in CNBC. Although he also discovered the women keep on shopping for now, although their buying habits changed dramatically.

Why Gap is failing in China – Shaun Rein

Fashion retailer Gap did not gain much traction in its first year in China, writes business analyst Shaun Rein in CNBC. To survive, it needs to adjust its brand image. China defines ‘middle class’ different from the US.

Mattel got carried away with Barbie story – Paul French

Image by Zingaro. I am a gipsy too. via Flickr The sudden closure of Mattel‘s Barbie store in Shanghai seems to have nobody apart from Mattel, says retail analyst Paul…

Fat profits for foreign firms in China – Shaun Rein

Shaun Rein by Fantake via Flickr Foreign firms in China currently make fat margins, showing the strenght of the economy,¬†Shaun Rein tells Bloomberg, despite high profile failures like Barbie, Home…

Rein, Shaun

Shaun Rein is the Managing Director of the China Market Research Group, the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China. In 2012 he published the bestseller “The End of Cheap China.” He travels from Shanghai.