For foreign brands working on the China market is tough, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order. They can both over-localized and under-localize, he tells Hicom-Asia. Some of the pitfalls for foreign companies.
Category Archives: Barbie
The American middle class might be licking its wounds and wonder what it means to have been middle class, in China their numbers keeps on growing and is, according to the latest figures by author Helen Wang, close to half a billion, she writes in Forbes.
Rising food prices are worrying China’s consumers, tells business analyst Shaun Rein in CNBC. Although he also discovered the women keep on shopping for now, although their buying habits changed dramatically.
Image by Zingaro. I am a gipsy too. via Flickr The sudden closure of Mattel‘s Barbie store in Shanghai seems to have nobody apart from Mattel, says retail analyst Paul…
Shaun Rein by Fantake via Flickr Foreign firms in China currently make fat margins, showing the strenght of the economy, Shaun Rein tells Bloomberg, despite high profile failures like Barbie, Home…
Shaun Rein is the Managing Director of the China Market Research Group, the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China. In 2012 he published the bestseller “The End of Cheap China.” He travels from Shanghai.