Selling online in China needs a completely different approach compared to the rest of the world. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media explains to CER what the difference is between e-commerce and mobile commerce, and why mobile is dominant in China.
Category Archives: AI
European companies are running behind in defining a good strategy in catching up with China, writes Mark Greeven, professor at the Zhejiang University, in the LSE Business Review. “The reality is that Chinese companies have no choice but to innovate and upgrade in global value chains.”
After local regulations in Beijing, Shanghai, and Chongqing to organize tests with self-driving cars, China’s central government now has issued national rules to streamline those tests, writes Shanghai-based lawyer Mark Schaub at the China Law Insight.
William Bao Bean, managing director of the Shanghai-based Chinaccelarator, tells about his busy week, trying to help foreign startups to enter China and helping Chinese companies to go global. The main problem of his international operation? “You never have a holiday.”
China is leading the market of self-driving cars, because its size and the aggressive way the government is paving the road, literally, says Shanghai-based lawyer Mark Schaub to the China Law Insight. But investing in China offers not only huge opportunities, the challenges are equally gargantuan.
China is leading the way in digitalizing the consumer experience in retail, but both major competitors – Alibaba and Tencent – have different retail strategies, says WeChat expert Matthew Brennan to the News Lens. Alibaba focuses on the offline experience, Tencent’s WeChat will stay online. In 2018 the battle will be on mobile payment, he adds.
Self-driving cars are going to change our life beyond recognition. But there is a lot of work to be done on cybersecurity to let them drive safely, says Shanghai-based lawyer Mark Schaub at the China Law Insight. a sector in which major car manufacturers such as Audi, Daimler, Toyota, BMW, Nissan, Volvo rub shoulders with new electric vehicle manufacturers such as Tesla and are also vying with established tech giants such as Google, Baidu, Apple, Samsung, Tencent and competing with new tech such as ride-hailing companies such as Didi and Uber?
Supermarkets in China (and where not) have been unfriendly for innovation – to put it mildly. But Alibaba’s HEMA’s supermarkets, starting the so-called “new retail”, are causing a revolution, writes marketing guru Tom Doctoroff in AdAge. 25 Stores are functional and dozens more will be open soon.
In less than 15 years China changed from a copy-cat factory floor of the world into a leading innovation platform, says former Baidu communication director Kaiser Kuo to India Today. When the perception of China as a copy-cat nation still persists, it is the time to change, he says.
China is diving fast into self-driving cars. But while cybersecurity has become a major issue in IT, in the combination of self-driving cars, cybersecurity is not getting the attention it deserves, says Shanghai-based lawyer Mark Schaub on the China Law Insight, focusing on the legal risks and the actions the Chinese government did take.