China internet giant Alibaba struck a major deal last week with Russia’s Mail.ru – one of Russia’s leading tech and media conglomerates that is already called Russia’s Alibaba. A smart move says Russian Ashley Dudarenok, a veteran marketer on China’s e-commerce and author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media in the China Economic Review.
Category Archives: AI
E-commerce platform Douyin or Tik Tok has added new functions for both users and brands, explains e-commerce expert Ashley Dudarenok at AskleyTalks. Users can link up directly to Taobao, making it tighter linked to e-commerce leaders. And brands can get their verified accounts, more data on their visitors and more other insights.
Tencent’s QQ has been the granddaddy of the Chinese internet and seemed on the way out, but is making a comeback, says Tencent expert Matthew Brennan at the South China Morning Post. With a slew of new features QQ has become attractive for the younger internet users.
A market of four billion users is waiting to be tapped into and William Bao Bean, managing director of the Shanghai-based SOSV, explains how his MOX is helping startups to do so. With a solid background in banking, telecom and the internet, William saw how mobile applications disrupted traditional industries, and offer new possibilities for companies to enter developing markets.
China passed this week the threshold of 802 million users and with less than 60% of citizens online, growth is not stalling. And while China’s government has a reputation of controlling the internet, that growth can jeopardize control, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.
Tencent’s WeChat has become the largest national platform in China. But despite its one billion monthly active users, the platform is only starting to grow and monetize its base, for example by using its mini-WeChats, says WeChat expert Matthew Brennan to the South China Morning Post.
Chinese companies have been gaining market share in India on a large scale, but in a different way than other foreign companies. William Bao Bean, managing director of the Chinacellerator, looks at their strategies and how they gained market share, for US News. William Bao Bean has a solid business background in both China and India.
Selling online in China needs a completely different approach compared to the rest of the world. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media explains to CER what the difference is between e-commerce and mobile commerce, and why mobile is dominant in China.
European companies are running behind in defining a good strategy in catching up with China, writes Mark Greeven, professor at the Zhejiang University, in the LSE Business Review. “The reality is that Chinese companies have no choice but to innovate and upgrade in global value chains.”