Marketing expert Ashley Dudarenok, co-author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, looks back at the successful 11.11 Single’s day and compared Alibaba and competitor JD. She also noticed an emerging anti-consumerism movement at Weibo, where a growing number of people refuse to buy during this shopping festival.
Category Archives: AI
The unicorn Bytedance is worth US$750 billion, an international big hit on news distribution, exploiting AI in a sensational way, but hardly known to many. China veteran Ashley Dudarenok explains why is not owned by Alibaba, Tencent but independent on the market, and making a blast.
Tencent watcher Matthew Brennan has an in-depth look at how the recent reorganization of the internet giant reflects on the internet in China, especially how the company that became big through WeChat and B2C moves towards a more industrial approach, he writes on his weblog at China Channel.
China internet giant Alibaba struck a major deal last week with Russia’s Mail.ru – one of Russia’s leading tech and media conglomerates that is already called Russia’s Alibaba. A smart move says Russian Ashley Dudarenok, a veteran marketer on China’s e-commerce and author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media in the China Economic Review.
E-commerce platform Douyin or Tik Tok has added new functions for both users and brands, explains e-commerce expert Ashley Dudarenok at AskleyTalks. Users can link up directly to Taobao, making it tighter linked to e-commerce leaders. And brands can get their verified accounts, more data on their visitors and more other insights.
Tencent’s QQ has been the granddaddy of the Chinese internet and seemed on the way out, but is making a comeback, says Tencent expert Matthew Brennan at the South China Morning Post. With a slew of new features QQ has become attractive for the younger internet users.
A market of four billion users is waiting to be tapped into and William Bao Bean, managing director of the Shanghai-based SOSV, explains how his MOX is helping startups to do so. With a solid background in banking, telecom and the internet, William saw how mobile applications disrupted traditional industries, and offer new possibilities for companies to enter developing markets.
China passed this week the threshold of 802 million users and with less than 60% of citizens online, growth is not stalling. And while China’s government has a reputation of controlling the internet, that growth can jeopardize control, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.
Tencent’s WeChat has become the largest national platform in China. But despite its one billion monthly active users, the platform is only starting to grow and monetize its base, for example by using its mini-WeChats, says WeChat expert Matthew Brennan to the South China Morning Post.
Chinese companies have been gaining market share in India on a large scale, but in a different way than other foreign companies. William Bao Bean, managing director of the Chinacellerator, looks at their strategies and how they gained market share, for US News. William Bao Bean has a solid business background in both China and India.