A major shift in consumers preferences in China is that from foreign brands to Chinese. Author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains in CNBC how the top-5 brands at Singles´Day illustrates the growing China pride.Read More →

Chinese are moving away from the American dream, they adored in the past, to a Chinese dream with more pride, and less copy-cat behavior, tells author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia at Public Radio.Read More →

Lazy multinational brands take the Hong Kong consumer too easy as a benchmark for all Chinese. In Marketing-Interactive branding specialist Shaun Rein explains why that is wrong. And why the Chinese market is a tough deal for many multinationals, because of domestic competitors.Read More →

Journalist Ian Johnson joins a radio debate at “On the Point” on the NPR on the blogger Zhou Xiaoping, who was last month endorsed by president Xi Jinping. Xi, or at least his speech writers, are trying to regain the ideological high-grounds, says Ian Johnson. They are looking for new moral values, and Zhou fits into this picture. His message ´proud to be Chinese´, comes with an anti-American slant. He is criticizing Western media when they report about China, tells Johnson, but also himself not really sticking to the facts when talking about the US.Read More →