WeChat has been for long the golden grail for marketing to China´s consumers. But those days are over, says innovation expert William Bao Bean, director of the Shanghai-based ChinaAccelerator to TechNode. Marketing needs more platforms than WeChat, although the Tencent tool is still an important center piece.
Category Archives: Shanghai
Victoria Secret took on China online, but has now decided to open its first offline retail flagship store in Shanghai. They move very cautiously, says retail expert Ben Cavender in AdAge, and they have a fair chance of getting it right in one of the most difficult retail markets in the world.
China´s consumers have been eager purchasers of foreign products, but getting them at the right price proved to be troublesome. New startups are going to make that choice easier, predicts William Bao Bean, general partner at SOSV and managing director of Chinaccelerator, in TechNode, after closing days of presentations by startups.
Floodings and storm are pretty common in China, but since 2015 the concept of so-called sponge cities are developed to mitigate the potential damage. Real estate expert Sam Crispin, director Urbanization of PwC China explores in his article at LinkedIn the opportunities for foreign partnership in developing this concept.
China is proud about its millennia old culture, but just like the rest of society, its culture is also changing very fast. Old concepts like guanxi, losing face and the suppressed position of women are not what they were even a few decades ago. Many so-called China experts still cling to those old idea, but fortunately, we can offer a range of speakers at the China Speakers Bureau who have a clear view on how China´s culture is changing.
The ChinaAccelerator, a tech-focused US$200m fund, picked Shanghai over Beijing, although typically most IT firms started off in Beijing. Shanghai is more international, says managing director William Bao Bean in the Economist.
Fashion retailer M&S got it all wrong in China as they focused on non-exciting customers, says retail analyst Paul French to Bloomberg. M&S decided to close down some of its China operation to cut their losses, after a very ambitious start in 2008 in Shanghai.
The story of the Briton Ross Walked, 73, desperately looking for investments in his tech company, hit the media as he got capital from Chinese investors. Tech guru William Bao Bean from Shanghai explains in the Sixth Tone why age is not a barrier in China, unlike in the UK.
The trend of China´s rich planning migration to other countries has increased to 60 percent in 2016, according to the latest report by the Hurun Rich list. A weaker currency and fear for a collapsing domestic real estate market are the main reasons, Hurun founder Rupert Hoogewerf tells in the South China Morning Post. The US topped the list, followed by Britain, Canada, Australia and Singapore.
Investments have been flooding into bike-sharing, with Shanghai-based Mobike and Beijing-based Ofo as main players, including funds from ride-sharing giant Didi. But bike-sharing is nothing like ride-sharing warns Peking University professor Jeffrey Towson on his LinkedIn page. Five arguments.