Consumers are changing their purchasing behavior because of the effects of the ongoing trade war between China and the US. Business analyst Shaun Rein tells the CityWireSelection who are the winners and losers of this war.
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One of the major global initiatives by China was the massive Belt and Road Initiative, reviving the old silk roads. In May 2017 a major international conference showed what our experts were already expecting: now all roads lead to China. Even countries who suffered from difficult relations with China, including both Koreas, appeared in Beijing.Larger than the former Marshall Plan after the Second World War, OBOR is going to redefine global trade.
Dolce&Gabbana was the latest fashion brand to feel the growing power of picky Chinese consumers, but it will certainly not be the last one, says consumer analyst Ben Cavender to the New York Times. “The reality is this is probably going to kill growth for them,” he said on D&G.
Fashion brand Dolce&Gabbana got blamed for racism by its Chinese customers after using a promotional video, celebrities withdrew from a show planned for Wednesday in Shanghai and the brand withdrew its goods. The damage to the brand will be lasting, says branding expert Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order to AP.
Concerns have been raised about the quality of the deals closed under the wide One Belt, One Road program. Economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know, admits that some deals could be “wacky”, he tells the New York Times.“It certainly is a very capacious arena for opportunists, that’s for sure,” Mr. Kroeber added.
A Hurun rich list survey under China´s rich millenniums, The Chinese Luxury Traveler 2016, shows that Asia is loosing out as travel destination. Japan and South-Korea still do well since they are close, says Hurun chief researcher Rupert Hoogewerf at TTG-Asia, “But in terms of aspirations, this generation wants to go farther.”
Europe talks already about a triple-dip, a third financial crisis, as China´s premier Li Keqiang visited the continent with a global anti-recession business trip, offering deals to Germany, Italy and Russia. Financial analyst Sara Hsu. “Bolstering growth is needed in those countries… It won´t be Li´s last tour.”