Category Archives: Featured Videos

Single’s day: consumers looking for a compelling experience – Ben Cavender

Marketing expert Ben Cavender discusses how China’s Single’s Day developed from a nondescript event ten years ago to a major shopping event at CGTN. “Consumers now want a more compelling experience, not just a product on display,” he says.

Comparing Alibaba and JD at Single’s Day – Ashley Dudarenok

Marketing expert Ashley Dudarenok, co-author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, looks back at the successful 11.11 Single’s day and compared Alibaba and competitor JD. She also noticed an emerging anti-consumerism movement at Weibo, where a growing number of people refuse to buy during this shopping festival.

Just one idea is not good enough for a startup – William Bao Bean

Earning back the investment to gain China users for your internet startup is tough because of the high costs, says Shanghai-based investment guru William Bao Bean to travel website TTG. Just a brilliant idea is no longer enough, you need a suite of services to survive.

Mr. Trump cannot outsmart history – Jim Rogers

In the trade war between China and the US, president Trump tries to outsmart history, says investor Jim Rogers, author of A Gift to My Children: A Father’s Lessons for…

Renminbi: not yet close to US dollar as world currency – Wang Haiyan

China’s Renminbi is not coming close to the US dollar as the world’s reserve currency, says business analyst Wang Haiyan to Money Talks. Even though more trade is done in the Chinese currency, the US dollar is still dominant. China cannot expect export to save its economy but relies on domestic consumption. But that transition is not going overnight, Wang adds.

Explaining Alibaba’s Single’s Day – Ashley Dudarenok

11.11 is Alibaba’s Single’s Day, an annual online shopping festival and marketing expert Ashley Dudarenok explains where it is coming from. Last year Alibaba had a turnover of US$25 billion, while competitor JD claimed US$19 billion for the 11-day festival. Ashey on the power of data.

This trade war is insane – Jim Rogers

China is not going to bend over for Donald Trump, they have nobody to answer to but themselves, says Asia investor Jim Rogers. “This trade war is insane to start with,” he adds.

How long format videos become popular in China – Ashley Dudarenok

Short entertaining videos of 15-30 seconds were hot in China a few years ago, says vlogger and marketeer Ashley Dudarenok on her vlog, but the internet population is moving to a long format, that is three minutes. Viewers really want to be part of your life, she says.

Trade war will lead to higher consumer prices – Victor Shih

Tariffs in the ongoing trade war are taxes, so it is unavoidable consumer prices will go up, says financial analyst Victor Shih, author of Factions and Finance in China: Elite Conflict and Inflation, at The Point. Some increases might be taken by the distributors, and consumers are not yet worried because the US economy is now doing very well, Shih says. But that could change in the months to come when the effects of the trade war kick in.

Who the heck is Bytedance – Ashley Dudarenok

The unicorn Bytedance is worth US$750 billion, an international big hit on news distribution, exploiting AI in a sensational way, but hardly known to many. China veteran Ashley Dudarenok explains why is not owned by Alibaba, Tencent but independent on the market, and making a blast.