Scaling up your business without the big firms like Facebook, Google, Tencent, or Alibaba eating your lunch? Accelerator VC William Bao Bean explains how to survive in a very competitive industry post-Covid-19.Read More →
Foreign brands used to be an asset on the China market, but those days are over, says marketing guru Ashley Dudarenok on her weblog. You need to bring a firm budget and take time to convince consumers your products is worth their money, she adds.Read More →
VC William Bao Bean, a general partner at SOSV (the most active global venture capital firm) explains how his global fund helps startups grow in Asia, with much attention to the pros and cons of working from Taiwan.Read More →
The main difference with the rest of the world is that in China social media and e-commerce merged into platforms, says China marketing guru Ashley Dudarenok. When you want to dive into China, you have to pick your platform and realize they are different from what you are used to, she adds. Most likely you have to pick one of them.Read More →
When cryptocurrencies like bitcoins become too powerful, governments will simply outlaw them, says senior investor Jim Rogers to Kitco. They will not accept competition for their currencies.Read More →
The US used to be a benchmark for many innovative companies and startups, but China is now leading the way, says VC William Bao Bean with a major portfolio in China, Asia in a webinar of NYU SPS Integrated Marketing and Communications. He explains what lessons can be learned from China.Read More →
The economy of fans, of idols, celebrities, and influencers, works in China very different from elsewhere in the world, explains marketing guru Ashley Dudarenok on her Vlog. Very big in China among Gen-Z, she says.Read More →
European sanctions against China triggered off a backlash against fashion brand H&M and business analyst Shaun Rein explains at the BBC why China’s consumers are starting boycotts against European companies like H&M.Read More →
Musical giants Tencent and Warner joined forces to support talents in their territories. Especially, Asian talent had little access to the Western markets and marketing guru Arnold Ma sees huge opportunities for Chinese talent, he tells at the state-owned CGTN.Read More →
Marketing expert Ashley Dudarenok dives on her vlog into third-tier cities and explains why youngsters here are interesting as consumers, despite their relatively lower incomes.Read More →
Decision-makers in China’s consumption are increasingly singles, with women becoming another major force to take into account, says marketing expert Ashley Dudarenok at the state-owned broadcaster CGTN. Mostly women decide on the purchase of a house, at the end of 2021 likely to be 82% of the deciding purchasers.Read More →
China’s digital landscape is changing fast. Internet watcher Matthew Brennan and marketing guru Ashley Dudarenok discuss how internet giant Tencent is reinventing itself as a B2B platform, and much more.Read More →