Category Archives: Featured Videos

China´s richest in 2014: Jack Ma or Wang Jianlin – Rupert Hoogewerf

For a short while Alibaba´s chairman Jack Ma looked like he was heading for the position of richest person in China in 2014. But at the end of the year, Wanda chairman Wang Lianlin is contesting that position, as he brings two firms to the Hong Kong stock exchange, tells China Rich List founder Rupert Hoogewerf to WSJ wealth editor Wei Gu.

Brand building: consistency in a social media age – Tom Doctoroff

Building brands needs more than tools, argues Shanghai-based author Tom Doctoroff of Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing at Bloomberg Surveillance. “Brands have to make clear where they stand.” Uber is an example of a company who seems pretty clueless.

Twitter is a tool, not a strategy – Tom Doctoroff

Branding needs more than social media tools like Twitter or Wechat, says Shanghai-based author Tom Doctoroff of Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing on his book tour. Virals on social media do not build a brand, nor sell burgers, he says.

Hong Kong-Shanghai connect: a game changer – Wei Gu

With less than a week notice, a connection between Hong Kong and Shanghai stock exchanges will give international investors access to Chinese shares. A game-changer, says Mark Austen of the Asia Securities Industry & Financial Markets Association in a talk with WSJ wealth editor Wei Gu.

Who wins in China´s diversifying economy? – Wei Gu

China´s economy is diversifying fast, where some foreign companies win, others lose. WSJ´s weath editor Wei Gu talks with former China economist Ben Simpfendorfer. While growth is still high, some industries do better than others. “There is no longer a single China.”

Building brands with social media – Tom Doctoroff

Tom Doctoroff, APAC CEO of JWT, tries to close the abyss between social media and traditional branding in his latest book Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing. In Thoughtful China he explains why branding on social media need the more traditional insights.

Defining the Chinese dream – Shaun Rein

Author Shaun Rein of The End of Copycat China explores at Richard Heffner’s Open Mind a fast changing China. Twenty years ago Chinese had trouble to meet their basic needs, but now – as wealth has exploded – they start to redefine what is important in life, their Chinese dream, as president Xi Jinping calls it.

Why China needs Europe now – Shaun Rein

Premier Li Keqiang will visit Germany this week with the largest business delegation ever. Business analyst Shaun Rein explains why China has a rather weak economy, and needs Europe for support. With some advise on German business how to treat Chinese competitors.

China´s finance, between bears and bulls – Sara Hsu

Last year China promised it would not bail out its unruly financial sector. It still did. It promised swiping financial reforms. They did not materialize. Financial analyst Sara Hsu discusses the current state of China´s finance and what the government should do. Asking questions are Chao Pan and Fons Tuinstra.

E-commerce: massive growth expected – Wei Gu

What is the room for newcomers in China´s e-commerce after Alibaba´s successful IPO? WSJ wealth editor Wei Gu discusses with Jef Walters of Boston Consulting, and finds that massive growth is still possible. Only half of China´s internet users is purchasing online, and mobile is still taking off in a country where most users have mobile.