China’s consumers have always been very suspicious of any top-down broadcasting, says marketing guru Tom Doctoroff. Anything that looks like spoon-fed propaganda does not work. Advertising can work, but it is a trick country, and easy to get it wrong, he says.
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Chinese belong to the smartest shoppers of this planet, says branding guru Tom Doctoroff. They do not mind to pay a premium, as long as there is a good value proposition. “They seek both reassurance and inspiration” from brands, he says. And if a brand like Apple does not offer a new phone this year, they will just wait, hurting Apple in its revenue.
Journalist Ian Johnson, author of The Souls of China: The Return of Religion After Mao explains at the acceptance of the Shorenstein for journalism award how after 100 years of self doubt and insecurity, religion revived. Folk religion, more than internationally established ones, has become a vibrant new source of inspiration.
Chinese brands might be improving, but they can still not offer a price premium, says marketing guru Tom Doctoroff and author of What Chinese Want: Culture, Communism, and China’s Modern Consumer at Campaign Asia. They are lacking long-term concepts and are mostly sales-driven, he adds.
Howard French, author of Everything Under the Heavens: How the Past Helps Shape China’s Push for Global Power explains at the Pulitzer Center how China is searching for power at an international stage, and how the global power might change its relationship with Hong Kong and Taiwan.
Shanghai-based VC William Bao Bean explains why the China startups he supports focus on South-East Asia and Eastern Europe, rather than the US. “We are trying to break the grip of Google and Facebook on startups.”
South-Korea was the latest country to suffer from economic boycott measures from China after it deployed THAAD missiles on its soil. Tourism backed out and Korean factories suffered surprise inspections. A standard procedure, says business analyst Shaun Rein to CBS. Norway, France, Japan, Taiwan and other suffered from similar boycotts.
US companies profit already a lot from the trade relations with China, says China veteran Tom Manning to CNBC and the country is already liberalizing its economy. Those will be the two arguments China’s Xi Jinping will bring into the meeting between presidents Donald Trump and Xi Jinping, Manning says. This meeting will be only a start of a relationship at best.