Category Archives: Featured Videos

All marketing in China has to be playful – Ashley Dudarenok

What content works in China in 2019? All retail in China has to be entertainment, says marketing expert Ashley Dudarenok. Everything has to be playful.

Why the trade talks help foreign companies in China only marginally – Mark Schaub

US President Donald Trump describes the upcoming deal between China and the US to end the trade war as “comprehensive”. China veteran Mark Schaub sees only marginal changes and certainly disagrees with a report in Bloomberg saying that most foreign companies can now work without joint ventures. Most companies can and do so since the 1980s, he tells at the BBC. And he assumes that in industries where foreign investments are tough, like publishing, telecom, and education, changes will not be sensational, he tells at the BBC.

Facial recognition: the new normal in China – Matthew Brennan

A short video clip of Tencent watcher Matthew Brennan went viral, as he noted facial recognition tools at China’s airports. Most reactions from outside China were rather negative, he notes at CGTN, but in China itself, facial recognition is becoming the new normal. More debate is certainly needed, he adds.

New optimism hits China’s economy – Ashley Dudarenok

China veteran Ashley Dudarenok notices an upswing in the mood about China’s economy, she tells in her daily vlog. Prospects for the trade agreement between China and the US look good. Financial reforms, including a reduction of the VAT is in the pipeline, and president Xi Jinping supports more than ever private companies. 

Why US companies start to copy Chinese apps – Sara Hsu

Chinese apps like Tiktok and WeChat make inroads into the US, and American companies start to copy their features. Fintech analyst Sara Hsu says fierce domestic competition makes those apps better than what we know outside China, as younger generations like their lives through apps. So, if they do well, they can cater for much more than only chitchat, se tells at CGTN.

Foreign investments law: what is going to change? – Mark Schaub

Some analysts see in the new Foreign Investment Law a way for China to placate the US, but China veteran Mark Schaub sees here no quick fix triggered off by the trade war. It is the first new foreign investment law since the Berlin Wall came down, he says to the BBC News Service.

How four US constituencies look differently at China – Arthur Kroeber

As the formal trade war might be heading to an end game, four US constituencies have different views on how to deal with China, even after the trade war ends, explains economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know® at a meeting of the Asia Society.

The battle to sell China inside your company – Ashley Dudarenok

The battle of selling China internally in your larger company is still a struggle, says marketing expert Ashley Dudarenok, at her daily vlog. Heads of China operation feel lonely as they have to explain their headquarters how China works. Outdated views on China, and a global marketing department unwilling to adapt their material to China are just some of their problems.

Why China is important for brands and their marketing – Matthew Brennan

China has not only the largest group of online consumers but also a fully different digital ecosystem compared to the rest of the world. Digital veteran Matthew Brennan explains why the rest of the world needs to learn from China.

What does China’s 5G development means for you – Sara Hsu

Fintech expert Sara Hsu explains at her YouTube channel why China is eager to speed up the development of its 5G network, and what it means for the rest of the world. How do US and European concerns on cybersecurity relate to China’s development, ZTE, and Huawei, and how does it relates to you.