Category Archives: Xiaomi

7 China trends for 2015

We hope your year 2015 starts with a blast, just like ours. China is changing in rapid pace, and we hope to be also your 2015 match maker if you are looking for experts on the fast moving realities in China.

What do we expect in 2015?

Review: Shaun Rein´s “End of Copycat China” – Financial Times

Raving reviews are coming in from Shaun Rein´s The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, this time from the Financial Times. “An intriguing book, with many interesting anecdotes, mini-case studies, and interviews.”

Chinese pick Chinese brands on Singles´Day – Shaun Rein

A major shift in consumers preferences in China is that from foreign brands to Chinese. Author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains in CNBC how the top-5 brands at Singles´Day illustrates the growing China pride.

Innovation, Individualism driving change in China – Shaun Rein

Change in the key word to understand China, tells business analyst Shaun Rein in an interview with the Sourcing Journal. “What works now, will certainly no longer work in three years time, says the author of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia.

Apple treats Chinese as second-class citizens – Shaun Rein

Yet again eager Chinese customers have to wait to get an official hand on Apple´s new iPhone, while China is Apple´s second largest market. “Apple can not longer treat Chinese as second-hand citizens,” says business analyst Shaun Rein in Nikkei.

Xiaomi picks fight with Apple, Samsung – Ben Cavender

China´s smartphone maker Xiaomi has launched its first tablet and business analyst Ben Cavender sees the company doing well in the 15-35 year bracket of consumers who never used a PC. Apple and Samsung should start to worry, he explains in Bloomberg TV.

Dudarenok, Ashley

Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.