Category Archives: WPP

Looking for the hearts and souls of China’s internet users – Sam Flemming

The purchase of CIC by WPP has put China’s leading analytic firm of its vibrant social-media scene in the limelight. Founder and chairman Sam Flemming explains in AdAge the importance of his work. PepsiCo, Nike, Dell and L’Oreal belong to their customers.

Sam Flemming’s CIC bought by WPP

CIC, the leading company in following the word-of-mouth at the internet in China, has been bought by Kantar Media, a WPP group, CIC owner Sam Flemming announces at his website.