Tencent’s WeChat has become the largest national platform in China. But despite its one billion monthly active users, the platform is only starting to grow and monetize its base, for example by using its mini-WeChats, says WeChat expert Matthew Brennan to the South China Morning Post.
Category Archives: Tencent
Digital transformation is key in the planning of companies, governments and individuals, as the world is changing beyond recognition. But for the world outside China it often remains unclear how the most innovative country is going to influence their digital future.
Speakers at the China Speakers Bureau can help you to make sense out of this often disruptive change of the world. Here we bring together a group of leading experts on China and how its digital transformation is going to change the world outside China too.
Chinese companies have been gaining market share in India on a large scale, but in a different way than other foreign companies. William Bao Bean, managing director of the Chinacellerator, looks at their strategies and how they gained market share, for US News. William Bao Bean has a solid business background in both China and India.
Figuring out who might be hurt by the trade war between China and the US is still be tough, but tech companies like Alibaba and Tencent see their US ties as a liability, says financial expert Sara Hsu to Cheddar. “The trade spat between Washington and Beijing has not only quelled investors’ appetites, it has also discouraged Chinese tech giants from expanding internationally.”
Venture capitalist firms have set the rules for investments in startups for a long time in China, but now Alibaba and Tencent moved into the industry, those rules have changed dramatically. And not for the better, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to US News.
For many outside China the successful IPO on Nasdaq of group purchasing platform Pinduoduo, mildly comparable to the less successful Groupon, came as a surprise. Shanghai-based business analyst Ben Cavender tries to explain the success at Inkstone. It uses the popular Tencent platforms WeChat and QQ.
Foreign brands know they need Tencent’s WeChat to sell their products to Chinese consumers, but working with WeChat mean dealing with blocks, says marketing expert Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media at AshleyTalks. Not only they have to deal with official rules, also Tencent does not like links to its direct competitors like Alibaba. How to deal with them?
Selling online in China needs a completely different approach compared to the rest of the world. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media explains to CER what the difference is between e-commerce and mobile commerce, and why mobile is dominant in China.
Many foreign companies get it wrong when they try to use WeChat to sell in China. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media gives the main takeaways for using WeChat for reaching the Chinese consumers.