Category Archives: Tencent

How to deal with WeChat blocks – Ashley Dudarenok

Foreign brands know they need Tencent’s WeChat to sell their products to Chinese consumers, but working with WeChat mean dealing with blocks, says marketing expert Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media at AshleyTalks. Not only they have to deal with official rules, also Tencent does not like links to its direct competitors like Alibaba. How to deal with them?

Why mobile commerce does not equal e-commerce – Ashley Dudarenok

Selling online in China needs a completely different approach compared to the rest of the world. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media explains to CER what the difference is between e-commerce and mobile commerce, and why mobile is dominant in China.

How to use WeChat for your marketing – Ashley Dudarenok

Many foreign companies get it wrong when they try to use WeChat to sell in China. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media gives the main takeaways for using WeChat for reaching the Chinese consumers.

An emerging China tech IPO bubble? – Paul Gillis

China tech companies feel the pressure from their investors to join the emerging IPO wave, and that might not be a good development, says Paul Gillis, Beida accounting professor, at Nextunicorn.ventures.

WeChat: an unavoidable magnitude – Matthew Brennan

Tencent’s social platform WeChat is so huge, nobody can avoid the giant in China, says WeChat expert Matthew Brennan to Sixth Tone. Even Alibaba’s Jack Ma, Tencent’s largest competitor, has to use the platform.

Local messaging apps beat international competition – Matthew Brennan

In China, Tencent’s WeChat became the leading messaging apps, but  – unlike many think in the West – it is not government censorship that kept international competition at bay, says WeChat expert Matthew Brennan in The National. Also in other countries, local messaging app prove to be stronger.

Europe lags behind China digitally – Mark Greeven

China is way ahead of Europe when it comes to its digital transformation, says Zhejiang University professor Mark Greeven, author of Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco to the NRC. Europe is way over-regulated compared to China, he says, and companies get in China much more leeway to experiment.

Internet giants changed into investment vehicles – Shaun Rein

Internet giants Baidu, Tencent and Alibaba increasingly buy into innovative companies to stay ahead of the competition. They have become dominant investment vehicles, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.

European companies need to act fast to catch up with China – Mark Greeven

European companies are running behind in defining a good strategy in catching up with China, writes Mark Greeven, professor at the Zhejiang University,  in the LSE Business Review. “The reality is that Chinese companies have no choice but to innovate and upgrade in global value chains.”

How ‘social’ became crucial for internet business in China – Shaun Rein

Social connectivity has become crucial for life and business in China. “If you want to do well as an internet company today, you need to be strong on the social aspect, otherwise you won’t be able to gain any traction,” tells business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.