One of the changes advertising guru Tom Doctoroff saw in his twenty years in China is that foreign companies are making fewer mistakes, when they try to get to the Chinese consumers, he writes in the Huffington Post. They are (mostly) better in aligning with Chinese preferences.
Category Archives: Starbucks
Starbucks is doing a stellar job in the China market. But not by selling coffee, says retail analyst Paul French. They are selling a lifestyle, no beans, he tells in The Province.
Burger King had a hard time setting up shop in China, but seems finally to be able to get the country. China consultant Helen Wang explains on her weblog a few of the mistakes the US chain made, and what we can learn from it. One lesson: work from China, not Singapore.
While the world’s economies are stagnating, many look at the Chinese consumers as the only place where spending is still high on the agenda. But getting money out of the…
Former China president Jiang Zemin made a surprise appearance in Beijing last month and is certainly a complicating factor in the ongoing succession games, tells political analyst Victor Shih in Today Online.
The changes described in business analyst Shaun Rein’s bestseller ‘The End of Cheap China”, offers not only challenges, but also opportunities, writes Seeking Alpha in a review of the book.