Category Archives: Siemens

Consumers continue to spend on home decoration – Shaun Rein

China’s consumers continue to spend, despite a small dip in growth, also for decorating their homes, argues business analyst Shaun Rein, and goes against JWT executive Tom Doctoroff, who says Chinese consumers go for cheaper products. Shaun Rein dismantles three consumers myths in Business Week.

Marketing to China’s middle class – Tom Doctoroff

Selling luxury goods in China has a different dynamic than marketing in the West, tells advertisement guru Tom Doctoroff in The Fast Company. “The product is a means to an end.” Chinese consumers need a good reason to buy.

Looking for China’s soft power – Shaun Rein

US senator Charles Schumer via Wikipedia Is China closing its doors, as companies like GE, BASF and Siemens say, or is it more open than ever, as the country’s officials…

China’s dilemma’s in dealing with foreign firms – Shaun Rein

Image via Wikipedia China’s central government is walking on a thin line when it defends itself against recent foreign accusations of protectionism against those foreign firms, tells Shaun Rein in…