Category Archives: P&G

How brands can overcome political problems – Tom Doctoroff

Cartoon Peppa Pig was the latest to get into China’s political crosshairs, but it was not the first and will not be the last, says branding expert Tom Doctoroff. For Mumbrella Asia he gives a quick overview of those problems, and some tips to avoid them, and limit the damage when you get caught.

How a global P&G skincare campaign misfired in China – Ben Cavender

Procter&Gamble launched a global campaign for SK-II skincare also in China, inadvertently getting mixed up in the “left-over women” issue. Unmarried Chinese women in their late-twenties are under heavy pressure to find a husband. Retail analyst Ben Cavender explains the background at CNN Money.

E-commerce as the great leveler – Tom Doctoroff

Sales of big Western brands like Unilever, Nestle, P&G and Beiersdorf have dropped in China. Not a declining market is to be blamed – since people do not stop washing their hair – but e-commerce. Branding guru Tom Doctoroff looks for the Huffington Post at “the great leveler”.

The opportunities of “The End of Cheap China” – Shaun Rein

The changes described in business analyst Shaun Rein’s bestseller ‘The End of Cheap China”, offers not only challenges, but also opportunities, writes Seeking Alpha in a review of the book.

Baidu: 2011 best employer for students – Kaiser Kuo

Internet search engine Baidu is now the most-wanted employer for graduates from Beijing’s top universities, writes their director communication Kaiser Kuo on their weblog Baidu Beat. Job search engine Zhaopin listed the internet company as the 2011 Best Employer.

China innovation fueled by US education – Shaun Rein

China’s universities might be churning out millions of engineers, real innovative enterprises are led by US-educated returnees, writes business analyst Shaun Rein in CNBC. He disagrees with Washington Post columnist Vivek Wadhwa who fears China’s education.

Unilever realistic on growth – Shaun Rein

The Dutch-British conglomerate Unilever set a target on increasing its revenue stream from China five times. A realistic target, tells business analyst Shaun Rein of the plan of P&G largest international competitor, according to Bloomberg.