Category Archives: Nestle

Why multinationals eye incubators for a competitive edge – William Bao Bean

China’s competitive landscape is changing fast, and the blooming incubators for startups offer multinational a much-needed edge in local competition, says William Bao Bean, managing director of the Chinaccellator in Shanghai to Forbes. “When you’re under pressure and local players are taking market share from you, you look to innovation.”

E-commerce as the great leveler – Tom Doctoroff

Sales of big Western brands like Unilever, Nestle, P&G and Beiersdorf have dropped in China. Not a declining market is to be blamed – since people do not stop washing their hair – but e-commerce. Branding guru Tom Doctoroff looks for the Huffington Post at “the great leveler”.

How Nestle´s localization strategy failed – Shaun Rein

Localizing has been the mantra of many foreign firms in China, but in Nestle´s dairy milk case that failed. In his book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia Shaun Rein explains what the Swiss company did wrong. A snippet from his book.

Milk-powder investigation needs to take on domestic firms too – Shaun Rein

The National Development and Reform Commission has started an investigation into three foreign milk-powder producers, Mead Johnson Nutrition, Danone, and Nestlé. But such an investigation only works, if the investigation also tackles domestic firms, writes business analyst Shaun Rein in the Wall Street Journal.

Hershey joins chocolate war in China – Shaun Rein

US chocolate maker Hershey currently has two percent of the China market, and is small compared to bigger players like Mars and Nestle. Business analyst Shaun Rein explains at the Wall Street Journal the China premium chocolate market is growing 20% per year, but domestic competition is making life tough. But Hershey wants a market share of 27% by 2017.

China consumer market is getting crowded – Paul French

Consumer product manufacturing like Nestle SA (NESN) and SABMiller Plc (SAB) are reporting a slowdown, even in growth markets like China. The pie might be growing, but competition is too, explains retail analyst Paul French in Business Week.

Can Nestle succeed where Coke failed? – Shaun Rein

Nestle’s anticipated mega deal brings back the US$ 2.4 bn deal by Coke, rejected in 2009 by the Ministry of Commerce for fears the new company would dominate the market. While Nestle’s deal is huge, it has not Coke’s problems, tells Shaun Rein in Fortune.