McDonald’s, Starbucks, KFC and Burger King are some of the American consumer brands in China who can get burned as the trade war heats up further, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.
Category Archives: McDonald’s
Fast food chain McDonald’s faces decline worldwide, but wants to counter that trend by doubling the number of stores in China. Its alliance with property giant Evergrande makes sense for this strategy, explains business advisor Shaun Rein to the South China Morning Post.
Competition in China is rough and bloody for almost every company that even has the smell of possible success. But Beida business professor Jeffrey Towson did not yet find a reason why this rule does not apply to Starbucks. No competitor gets near the giant and – he wonders at his weblog – there is no real reason for that.
United Airlines was the latest to discover the ire of the China consumers, and they were not the first. China consumers are changing the rules of the game many Western companies thought they knew how to play, says Beida business professor Jeffrey Towson on his weblog.
The decision to sell a controlling stake of McDonald´s to private investors in the Carlyle Group, Citic Capital and Citic Group triggered off mixed reactions among analysts. Retail analyst Ben Cavender says the new investors can help to refurbish and expand the chain. Peking University business professor Jeffrey Towson sees a different management style, that makes competitor KFC run for its money. But business analyst Shaun Rein sees to end to the inevitable decline of McDonald´s.
In line with expectations, McDonald´s has sold a controlling stake of its China and Hong Kong operation to private investors, after competitor Yum did the same last year. With the new financial resources, the China operation can improve fast, says Shanghai-based retail analyst Ben Cavender to Bloomberg.
McDonald´s China is trying to sell its 2,200 stores for up to US$2 billion to third parties. A move that makes sense, says retail analyst Ben Cavender in CFO, because the number of people able to run chain stores has gone up exponentially.
McDonald´s might be in China for decades, it still has problems to adjust to the fast changing realities on the ground, says business analyst Shaun Rein to QZ. They now decided to increase their franchises and leave the cooking to people who better know the Chinese taste, says Shaun Rein, and that seems a smart idea.
McDonald´s used to be one of the winners in China´s emerging fast food market, but – together with KFC – losing market share and actually closing stores. Scandals and changing diets take their toll, says retail analyst Ben Cavender in the China Daily.
McDonald´s used to be a winner in China, but has started to face dropping sales. Retail analyst Ben Cavender explains why the US firm is likely to keep on dropping in AsiaOne. Food scandals caused loss of confidence among the consumers, and McDonald´s has been unable to repair the damage.