Your number of followers might be an important metric for popularity, but figuring out who are fake or not is tough, in China, even more than elsewhere, says marketing expert Ashley Dudarenok. And at Weibo the problem is even tougher, she tells at Abacus News.
Category Archives: LinkedIn
Digital transformation is key in the planning of companies, governments and individuals, as the world is changing beyond recognition. But for the world outside China it often remains unclear how the most innovative country is going to influence their digital future.
Speakers at the China Speakers Bureau can help you to make sense out of this often disruptive change of the world. Here we bring together a group of leading experts on China and how its digital transformation is going to change the world outside China too.
Communication in China has changed into a completely different ball game, most Western visitors fail to get. Especially the blurring line between personal and business communication is key to understand, says business analyst Shaun Rein at Knowledge CKGSB. For example for recruiting.
China´s companies go international at a fast speed, but because of lack of experience, they often forget the rules of engagement in other parts of the world. They often focus on sales, writes author Joel Backaler of China Goes West: Everything You Need to Know About Chinese Companies Going Global, in Forbes. Marketing and PR belong to the mixture.
China has seen a wave of new internet companies, actually succeeding. A surprise after Google, Facebook, Twitter saw them locked out. Business analyst Ben Cavender tells in Quartz what the trick is: complying with the Chinese government. Names? Evernote. LinkedIn. Uber.
Alibaba´s e-commerce platform Taobao excels in integrating social functions, says internet expert Benjamin Joffe in CIO. Although it specifically focuses on Chinese buyers, not those in the west, Western companies can learn from it.
When LinkedIn gained access to the attractive Chinese market, it had to make sure it would adhere to the country´s laws and regulations, including the censorship. Now, at June 4 we know what that means. Business analyst Shaun Rein tells the Wall Street Journal how he was censored.
Private equity investor / advisor, Peking University professor, best-selling author and speaker. His writing and speaking are on how rising Chinese consumers (and companies) are disrupting global markets. (#consumerchina). According to LinkedIn, he is the most widely followed business professor in China (+1.4M followers online).”