China’s telecom giant Huawei turned on an unprecedented PR machine after it got into rough weather and even exposed its reclusive founder to foreign journalists. Too late, too little, but not untypical for most Chinese companies, even when they have global aspirations, says marketing veteran Tom Doctoroff to the Holmes Report.
Category Archives: Lenovo
Digital transformation is key in the planning of companies, governments and individuals, as the world is changing beyond recognition. But for the world outside China it often remains unclear how the most innovative country is going to influence their digital future.
Speakers at the China Speakers Bureau can help you to make sense out of this often disruptive change of the world. Here we bring together a group of leading experts on China and how its digital transformation is going to change the world outside China too.
A strong shift from real estate tycoons to IT-giants marks a shift at China’s economy in the ongoing political meetings in Beijing, says author Shaun Rein of The War for China’s Wallet: Profiting from the New World Order to the South China Morning Post. “China is picking five to 10 private technology companies to make them national champions.”
How to deal with Chinese investors? That question is asked more frequently by government agencies, startups, larger and smaller companies outside China, and even soccer clubs. Capital is flowing over from China to the rest of the world, partly through the massive One Belt, One Road (OBOR) investment program. But many Chinese companies, private and state-owned, also have their own investment agenda.
At the China Speakers Bureau, we offer a range of speakers who can help you to deal with that question. There might not be one answer, but as China’s economic standing in the world changes, looking for possible answers becomes more crucial for the world outside China.
Looking back at the demand from our clients at the China Speakers Bureau over the past few years, we see a distinct development into the future, into the year of the ape.
Haier might be the largest white good manufacturer, globally active, but not yet seen as a global brand. The purchase of the appliances section of GE for US$5.4 billion might just change that perception, says James Roy, Associate Principal of the China Market Research Group (CMR) in the International Business Times.
China´s companies go international at a fast speed, but because of lack of experience, they often forget the rules of engagement in other parts of the world. They often focus on sales, writes author Joel Backaler of China Goes West: Everything You Need to Know About Chinese Companies Going Global, in Forbes. Marketing and PR belong to the mixture.
The Hurun Report analyzed eight major trends of Chinese investors into the UK. Its founder, Rupert Hoogewerf focuses on private investments, who dominate China´s outbound investments. Here´s Hoogewerf´s list of leading Chinese companies, for 4Hoteliers.
Jack Ma of Alibaba made a recent splash by his visit to the US, and more Chinese companies want to follow in his footsteps. Joel Backaler, author of China Goes West: Everything You Need to Know About Chinese Companies Going Global explains in Forbes the rules to be learned from Alibaba.