China´s companies go international at a fast speed, but because of lack of experience, they often forget the rules of engagement in other parts of the world. They often focus on sales, writes author Joel Backaler of China Goes West: Everything You Need to Know About Chinese Companies Going Global, in Forbes. Marketing and PR belong to the mixture.
Category Archives: Huawei
While Apple´s iPhone 6S got an enthusiastic reception in Shanghai, some observers see some of the glory of the US giant is fading. Rupert Hoogewerf of the China Rich List…
First rich Chinese send their children. Then they invest in real estate. And then other investments and jobs for the locals follow. China Rich List founder Rupert Hoogewerf was the first to discover that trend, and his latest Hurun report shows the UK has been in 2015 a key winner of job creation, led by Huawei, he tells Xinhua.
Jack Ma of Alibaba made a recent splash by his visit to the US, and more Chinese companies want to follow in his footsteps. Joel Backaler, author of China Goes West: Everything You Need to Know About Chinese Companies Going Global explains in Forbes the rules to be learned from Alibaba.
Chinese companies are increasingly going abroad, for a large variety of reasons, and with an even larger variety of success and failure, says Joel Backaler in Knowledge CKGSB. The author of China Goes West: Everything You Need to Know About Chinese Companies Going Global looks at Huawei, Lenovo, Baidu, Xiaomi and TCL.
2014 was a first record year for Chinese investments abroad, but 2015 is bound to follow that track. Outbound Chinese investments specialist Joel Backaler, author of China Goes West: Everything You Need to Know About Chinese Companies Going Global gives in Forbes his top-10 firm to watch this year.
Chinese products are entering the global markets fast, but have a hard time to establish themselves as truly global brands. In European Huawei commercials even the voice actors have no clue how to pronounce the firm´s name. But there is hope writes Joel Backaler, author of China Goes West in the China Daily.
Raving reviews are coming in from Shaun Rein´s The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, this time from the Financial Times. “An intriguing book, with many interesting anecdotes, mini-case studies, and interviews.”
A major shift in consumers preferences in China is that from foreign brands to Chinese. Author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains in CNBC how the top-5 brands at Singles´Day illustrates the growing China pride.