Category Archives: Gap

Customer service key for China sales – Ben Cavender

Gone are the old queues of eager customers lining up in China’s cities, selling to Chinese customers has become a challenge. The quality of your customer’ services is going to be key for your sales, explains retail analyst Ben Cavender in CKGSB Knowledge.

The different consumer demographics – Shaun Rein

Consumer demographics, and especially the position of the middle class, boils out in China very different, cause problems for brands focusing on that middle class, tells business analyst Shaun Rein in OpenMarkts, in an interview ticking off different parts of his book “The End of Cheap China.”

Spending under pressure in uncertain times – Tom Doctoroff

While the world’s economies are stagnating, many look at the Chinese consumers as the only place where spending is still high on the agenda. But getting money out of the…

Jewelry, the next thing for Chinese consumers – Ben Cavender

Bag-seller Gucci bought a majority share in Chinese jeweler Queelin to enter a new segment of the luxury market. A smart move, says business analyst Ben Cavender in Business Week, as jewelry might be the next big thing for Chinese consumers.

More losers than winners in fashion brands – Shaun Rein

H&M and Zara might be winners in the competitive fashion market in China, tells author Shaun Rein of “The End of Cheap China” to the BBC. But brands like Gap, Marks & Spencer, American Apparel, Abercrombie & Fitch and Banana Republic belong to the majority of the losers.

What is going wrong in localization – Ben Cavender Hangout

Localization is the mantra for foreign companies entering China, but many fail. Ben Cavender, senior analyst at the China Market Research Group (CMR) will address some famous cases during a Google+ Hangout on Thursday.

Gap’s failed effort to localize – Bill Dodson

Localizing your products is the mantra for all consumer products entering the China market. China veteran Bill Dodson discovered the local retail store of Gap uses that mantra, but has no clue what it might mean, he writes on his weblog.

Why Gap is failing in China – Shaun Rein

Fashion retailer Gap did not gain much traction in its first year in China, writes business analyst Shaun Rein in CNBC. To survive, it needs to adjust its brand image. China defines ‘middle class’ different from the US.