Rich Chinese think their cars represent the way they stand in society. But Rupert Hoogewerf, founder of the Hurun Rich List, found out there might be a huge difference between the car owners and the rest of the Chinese, he tells the Shanghai Daily.
Category Archives: Ferrari
How does the Chinese luxury brand owner look like, wondered Rupert Hoogewerf and his Hurun Rich List firm provided a thorough analysis of this successful market, They looked at the Audi, BMW, Mercedes Benz, Lexus, Volvo, Land Rover, Cadillac and Infiniti. A report from the Malaysia Chronicle.
China’s most famous liquor Moutai is the Ferrari among alcoholic drinks. But when austerity is high on the political agenda, that might actually create a lot of trouble, explains business analyst Shaun Rein to Reuters. Although they might be able to circumvent those measures.
Until last year Mercedes sold its sedans like hot buns on the China market. But the preference for high-end SUV’s and higher-profile competition makes the future less certain for the German car market, writes business analyst Shaun Rein in Business Week.
Chinese consumers still buy luxury goods, despite a relative economic dip, says business analyst Shaun Rein in the New York Times. But their preferences are shifting and diversifying, depending on demographics and spending power.
The Chinese are not trying to become middle class, they want to become rich, very rich. Products like Apple and Ferrari are helping consumers is creating that feeling, tells consumer analyst Ben Cavender in the Wall Street Journal and Adage.
Luxury good producers like Louis Vuitton and Porsche do not have to panic after Robert Frank’s WSJ article suggesting China’s wealthy stop spending. Frank looked at the lower middle class, argues business analyst Shaun Rein in CNBC. According to his research, the real wealthy Chinese spend more than ever.
China’s efforts to cool the economy make it harder for the country’s millionaires and billionaires to spend their capital, writes Shaun Rein in CNBC. So, what do they do when they can only buy one house? They buy a really huge one.