Deep insight in consumer behaviour is what marketing should offer, writes branding guru Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer, on his LinkedIn page. Cluttering that insight with “exaggerated faith in algorithms, programmatic efficacy and hyper-personalization,” is not helpful he adds. And: “Insights are not observations.”
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Google, Ebay and Amazon are just some of the tech giants who failed in China. With a good preparation that would not have happened, claims William Bao Bean, managing director of the ChinaAccelarator. His organization prepares startups for launches in China, and Chinese firms for going global.
E-commerce is booming with expected annual growth of 50%, tells business analyst Shaun Rein at BloombergTV. Costs for brick-and-mortar stores are high, labor costs are booming, so much business is going online. Without big US players like Amazon and Ebay though.
Alibaba’s CEO Jack Ma, the leading e-commerce site in China, made some waves by suggesting he might be buying the struggling US-site Yahoo. Serial entrepreneur Marc van der Chijs discusses on his weblog how Alibaba could use Yahoo to get into the US market.
Shaun Rein by Fantake via Flickr Chinese brands might have been competing on prices and distribution in 2005, in 2010 they are moving up in the value chain and…
Private equity investor / advisor, Peking University professor, best-selling author and speaker. His writing and speaking are on how rising Chinese consumers (and companies) are disrupting global markets. (#consumerchina). According to LinkedIn, he is the most widely followed business professor in China (+1.4M followers online).”
Shaun Rein is the Managing Director of the China Market Research Group, the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China. In 2012 he published the bestseller “The End of Cheap China.” He travels from Shanghai.