Private companies have for long been trailing behind their state-owned competitors, but times are changing, says chief researcher Rupert Hoogewerf of the Hurun Brand List. Branding is blurring that old difference, although the process is slower than expected, he tells in WARC.
Category Archives: China Mobile
The Hurun Research Institute publish yesterday its annual top-200 Chinese brands, with China Mobile for the sixth time in a top-position since the start of the ranking in 2007, tells Hurun founder Rupert Hoogewerf in the Global Times.
Foreign investors might be looking for their luck in China, Chinese investors increasingly invest abroad, where they often pick up shares from Chinese companies like Baidu, Tencent and China Mobile, firm they know from home and trust, tells WSJ editor Wei Gu.
Apple might celebrate a huge success in China, but the US company could have done much better if they had followed a ‘China-first’ strategy from the beginning, says Shaun Rein, author of the book The End of Cheap China: Economic and Cultural Trends that will Disrupt the World in SFgate and on Bloomberg.
Hurun by Fantake via Flickr Programs for corporate social responsibility (CSR) adds to the competitive advantage of companies in China, says Hurun or Rupert Hoogewerf in his latest report. Most…
Shaun Rein is the Managing Director of the China Market Research Group, the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China. In 2012 he published the bestseller “The End of Cheap China.” He travels from Shanghai.
Paul French is former Chief China Market Strategist at Mintel. As a China specialist he has been quoted in a wide variety of publications including the Financial Times, Newsweek, the Wall Street Journal Asia, the South China Morning Post and the LA Times. In 2012 he published the very popular book “Midnight in Peking.” The rights for a TV-show on the book have been sold He travels from Shanghai.