Deep insight in consumer behaviour is what marketing should offer, writes branding guru Tom Doctoroff, author of What Chinese Want: Culture, Communism, and China’s Modern Consumer, on his LinkedIn page. Cluttering that insight with “exaggerated faith in algorithms, programmatic efficacy and hyper-personalization,” is not helpful he adds. And: “Insights are not observations.”
Category Archives: BestBuy
The decision by Best Buy to withdraw from the China market is not a real surprise, and illustrates that successful brands elsewhere cannot assume they can conquer the China market too, says Shanghai-based retail analyst Ben Cavender in the China Daily.
The German electronic retailer Media Markt announced now officially it will close its China stores in April, after a two year long expedition into the China market. Retail analyst Ben Cavender sums up for the China Daily what Media Markt did wrong.
Silicon Valley companies face fast rising costs when they make their products in China. Low-end production might move to other Asian countries, but for high-end products, companies should face the new China reality, says Shaun Rein, author of The End of Cheap China, in Mercury News.
Starbucks turned a nation of tea drinkers into coffee lovers. Business analyst Shaun Rein explains in CNBC what Starbucks did right to succeed in China: they went local.
While some brands like Nike and Intel make neat profits in China, the country has become a corporate graveyard for many other global brands. Why do global brands fail in China, wonders business analyst Shaun Rein in CNBC. They should focus on China.
American retailers have a hard time surviving outside their home turf, compared to European and Asian companies, retail analyst Paul French tells Reuters. Wal-Mart had to close stores and saw staff arrested because of price manipulation and mislabeling food products in their stores.
Rising food prices are worrying China’s consumers, tells business analyst Shaun Rein in CNBC. Although he also discovered the women keep on shopping for now, although their buying habits changed dramatically.
While Nokia, the former leading manufacturer in China, is in heavy weather, Apple is booming in the same market. The difference, according to market analyst Shaun Rein in CNBC? Nokia lost the wealthy Chinese, where Apple is winning them.