During a meeting with the board of one of the largest FMCG companies, business analyst Shaun Rein pleaded for a ‘China-first’ strategy, as the country is key for the companies development. Some of his arguments he summarized in CNBC. Take Apple as an example.Read More →

Nouriel Roubini via Wikipedia The famous economist Nouriel Roubini predicted the American financial crisis, and now says China is in trouble in 2013, writes Shaun Rein in CNBC. But he is dead wrong on basic trends on income, demographics and investment trends. Shaun Rein on the wages: Roubini also underestimatesRead More →

Image via CrunchBase The China Speakers Bureau newsletter for April 2011 is available here. Just like last month, our focus is on how foreign companies win (IKEA, Apple) and lose on the booming Chinese luxury market. Related articles IKEA’s China problem: too popular – Shaun Rein (chinaherald.net) Getting your brandRead More →

The Temple of Apple via Wikipedia The Apple outlet in Pudong, Shanghai is getting mythical proportions and babtized by retail analyst Paul French the ‘Temple of Apple’. In Mercury News he explains why Apple changed from a laggard into a winner in the booming China market, unlike other US brands.Read More →

Image by Fantake via Flickr The March Newsletter of the China Speakers Bureau is now online, with the latest news about our speakers and an overview of the corporate failings in China over the past month, while their markets keep on growing. We look over Groupon, BestBuy, Mattel‘s Barby, HomeRead More →

Entrance Apple store Shanghai by randomwire via Flickr A visit to Apple’s store in Pudong, Shanghai leave no room for doubt: the company is doing very well. Shaun Rein analyzes in CNBC how the laggard from 2009 turned into a winner in 2011, where other retailers like BestBuy, Home DepotRead More →

Image by Fantake via Flickr Even though Chinese consumers are spending more on expensive products like Apple, they shunned the Best Buy stories, explains Shaun Rein in CNBC. The economy of scale did not pay off: According to our research, Best Buy in China was perceived as being too expensive,Read More →

Shaun Rein by Fantake via Flickr Shaun Rein recalls in CNBC a proposed investment of US§ 50 million in a Chinese internet venture that did not exist, and was only cancelled after some solid due dilligence was done. The investor “had only been to China once, when the CEO ofRead More →

Too America-centric via Wikipedia Apple was able to cause some queues when their iPad hit its two stores in China, but according to Shaun Rein Steve Jobs is still too much focused on America, ignoring lucrative markets elsewhere, he tells the Mercury News. “Apple has great products the whole worldRead More →