Foreign brands know they need Tencent’s WeChat to sell their products to Chinese consumers, but working with WeChat mean dealing with blocks, says marketing expert Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media at AshleyTalks. Not only they have to deal with official rules, also Tencent does not like links to its direct competitors like Alibaba. How to deal with them?
Category Archives: Alibaba
Alibaba has been successful in cracking China’s financial markets, but going global, even to Hong Kong proves to be tough. The difference: innovating in China proved to be long overdue, while Hong Kong had already a well developed financial system, says financial analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.
Selling online in China needs a completely different approach compared to the rest of the world. Marketing veteran Ashley Dudarenok, author of Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media explains to CER what the difference is between e-commerce and mobile commerce, and why mobile is dominant in China.
The China Speakers Bureau is happy to announce that Hong Kong-based marketing veteran Ashley Dudarenok is joining her speakers’ agency. Ashley not only has 12 years of business and marketing experience in China, and is an expert on social media but also using those tools in a very creative way.
Tencent’s social platform WeChat is so huge, nobody can avoid the giant in China, says WeChat expert Matthew Brennan to Sixth Tone. Even Alibaba’s Jack Ma, Tencent’s largest competitor, has to use the platform.
Over the weekend, the Hurun Report chairman Rupert Hoogewerf presented in Shenzhen his latest report, together with Xiha Finance, on the top-20 blockchain companies in China, with Waltonchain as the winner, according to the Medium.com.
China is way ahead of Europe when it comes to its digital transformation, says Zhejiang University professor Mark Greeven, author of Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco to the NRC. Europe is way over-regulated compared to China, he says, and companies get in China much more leeway to experiment.
Internet giants Baidu, Tencent and Alibaba increasingly buy into innovative companies to stay ahead of the competition. They have become dominant investment vehicles, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order, to the South China Morning Post.
European companies are running behind in defining a good strategy in catching up with China, writes Mark Greeven, professor at the Zhejiang University, in the LSE Business Review. “The reality is that Chinese companies have no choice but to innovate and upgrade in global value chains.”