Marketing expert Ben Cavender discusses how China’s Single’s Day developed from a nondescript event ten years ago to a major shopping event at CGTN. “Consumers now want a more compelling experience, not just a product on display,” he says.
Category Archives: Alibaba
Marketing expert Ashley Dudarenok, co-author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, looks back at the successful 11.11 Single’s day and compared Alibaba and competitor JD. She also noticed an emerging anti-consumerism movement at Weibo, where a growing number of people refuse to buy during this shopping festival.
Marketing guru Ashley Dudarenok co-authored with Lauren Hallanan her latest book, Digital China: Working with Bloggers, Influencers and KOLs, a hands-on introduction into the tricky e-commerce market in China for foreign companies, for one week available at Amazon for only US$0.99.
11.11 is Alibaba’s Single’s Day, an annual online shopping festival and marketing expert Ashley Dudarenok explains where it is coming from. Last year Alibaba had a turnover of US$25 billion, while competitor JD claimed US$19 billion for the 11-day festival. Ashey on the power of data.
The unicorn Bytedance is worth US$750 billion, an international big hit on news distribution, exploiting AI in a sensational way, but hardly known to many. China veteran Ashley Dudarenok explains why is not owned by Alibaba, Tencent but independent on the market, and making a blast.
Dropping stock markets have caused a bloodshed at the 2018 Hurun Rich List where 11% dropped off the list compared to 2017. But also 219 new faces entered the list, says Rupert Hoogewerf, Hurun Report Chairman and Chief Researcher at their website. Alibaba’s Jack Ma became number one again, pushing out real estate tycoons.
China internet giant Alibaba struck a major deal last week with Russia’s Mail.ru – one of Russia’s leading tech and media conglomerates that is already called Russia’s Alibaba. A smart move says Russian Ashley Dudarenok, a veteran marketer on China’s e-commerce and author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media in the China Economic Review.
Alibaba’s chairman Jack Ma announced he will turn over the reins of his company to the next generation of executives next year. But business analyst Shaun Rein, author of The End of Cheap China, Revised and Updated: Economic and Cultural Trends That Will Disrupt the World, wonders if the new generation takes over Ma’s magic spell over staff, users and investors, he tells to Inkstone News.
Traditionally China’s youngsters wanted a job with the government, but Alibaba’s Jack Ma changed that perspective and starting a startup became the choice of many, says William Bao Bean, a Shanghai-based partner at venture capital firm SOS, one of the largest VC’s, to Bloomberg. How Jack Ma changed China.