Google needs a strategy to enter China if it wants another one billion users, but that is not going to be easy, says business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order in the Hindustan Times. Especially since China’s search engine Baidu is way better in speaking Chinese.
The Hindustan Times:
A lot of Google’s new users will have to come from China, if the company is to achieve its stated target of reaching ‘the next billion people online’. Government interference saw Google quit the China market in 2010, but it is now trying to re-enter. “It is going to be very difficult,” says Shaun Rein, founder and managing director of the Shanghai-based China Market Research Group (CMR). The company will have to change how it operates, bend to a very different set of rules, particularly in terms of content curation. “Also,” says Rein, “the Chinese-language Google was just not as good as [the Chinese search engine] Baidu the last time they were here.”
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