Golf operator Mission Hills is opening a large public golf course at Haikou at Hainan island, to tap into China´s huge domestic tourism industry. WSJ wealth editor Wei Gu talks to Ken Chu, CEO of the Mission Hills Group on how to involve more than the current 5 million Chinese golf players in this sector.
By offering wellness, leisure, and even an affiliation with the London School of Economics the Mission Hills Group is diverting from the traditional membership structure of golf clubs, offering facilities for the whole family.
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