Taiwanese brand Shiatzy Chen takes on Tokyo – Paul French

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Paul French

Taking on the Japanese market is not easy for anybody, and certainly not for Chinese. But¬†Shiatzy Chen, a luxury fashion brand from Taiwan with a 35-year history, seems to be making all the right moves, says retail analyst Paul French in the Women’s Wear Daily.

The Women’s Wear Daily:

Paul French, a China-based analyst, said it makes sense for Shiatzy Chen to target Tokyo.

“[It’s] well made and cut nicely for a slimmer hipped, reduced bust figure that suits many women in the region… Wang Chen over there is very canny – she’s always seen herself as the Asian region’s Chanel – understated, known by the discerning… [those] who want the clothes that say ‘Chinese’ etc without the quality issues or bling,” he said.

More in the Women’s Wear Daily.

Paul French is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers’ request form.


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