Advertising moves from big broadcasters to online – Tom Doctoroff

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Tom Doctoroff 2011

Tom Doctoroff

China’s state-TV, CCTV, saw for the first time its advertising revenue shrink, while online is growing double-digit. Advertising guru Tom Doctoroff explains to the WSJ youth is going digital, and advertisers prefer cheaper TV-stations in lower tier cities. CCTV and Shanghai TV are too expensive.

Tom Doctoroff is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers’ request form.

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