The evolving taste of China’s consumers – Tom Doctoroff

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Tom Doctoroff

Tom Doctoroff

China’s consumers are maturing and their taste are evolving, tells advertising guru Tom Doctoroff to Reuters. “China is fueled by a belief that tomorrow is going to be better than today.”


“China is fueled by a belief that tomorrow is going to be better than today,” said Tom Doctoroff, Asia Pacific head of advertising firm JWT and author of “Billions: Selling to the New Chinese Consumer.”

That psychology is evident in the evolving tastes of consumers. Like so many of their counterparts in the developed world, young Chinese, whether in Shanghai or Zhengzhou, now regard brands as investments reflecting their status in society, Doctoroff said.

More in Reuters.

Tom Doctoroff is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers’ request form.

Education is high on ┬áthe agenda of China’s citizens. But is getting an education a gold mine or a black hole? The China Weekly Hangout discussed the issue on February 7, 2013 with ex NYU lecturer Andrew Hupert and HKU lecturer Paul Fox. Moderation by Fons Tuinstra of the China Speakers Bureau.


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