Tom Doctoroff’s book What Chinese Want: Culture, Communism and the Modern Chinese Consumer might be a bestseller elsewhere, in China it did not pass the book censors. In Adage he explains why.
Never mind the editor; China has censors. When Tom Doctoroff’s publisher submitted his latest book to Chinese authorities, they rejected it. “It’s a very friendly book, but I talk a lot about people and their relationship with government and society,” said JWT‘s CEO for North Asia. His last book was published in Chinese but “there’ll never be a Chinese edition” of “China Code” and it can’t be sold anywhere in China, he said.
- On innovation “Chinese won’t deliver” – Tom Doctoroff (chinaspeakersbureau.info)
- The high ambitions of China’s consumers – Tom Doctoroff (chinaspeakersbureau.info)
- Products: tools for personal development – Tom Doctoroff (chinaspeakersbureau.info)
- Consumers are willing to pay a premium – Tom Doctoroff (chinaspeakersbureau.info)
- Chinese companies only want winners, not Liu Xiang – Tom Doctoroff (chinaherald.net)